by Brian Anderson | Sep 30, 2015 | Solution Spotlight
Inboundli is a content curation software platform designed to help B2B marketers engage their target audiences by discovering and publishing relevant content. Features/Functions The solution intends to reduce the time and resources required to launch a personalized...
by Brian Anderson | Sep 29, 2015 | Industry News
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. Nearly half of both marketing (46%) and sales (43%) respondents noted that leads are “extremely”...
by Christopher Lester, Emma | Sep 28, 2015 | Demanding Views
Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content — all from a single email. That makes dynamic content the ever-adapting chameleon of the marketing world; It changes itself based on...
by Kim Zimmermann | Sep 28, 2015 | Industry News
Vidyard unveiled Vidyard for Sales, a video selling solution designed to help B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers. Vidyard for Sales can be used as a standalone application or as a native...
by Brian Anderson | Sep 25, 2015 | Industry News
Adobe Analytics launched Analysis Workspace, a solution designed to help users at all levels analyze, interpret and share data throughout the organization. Available to all Adobe Analytics customers, Analysis Workspace is designed after Adobe’s Photoshop product...
by Brian Anderson | Sep 24, 2015 | Industry News
Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company’s brand awareness, demand generation and global marketing integration...
by Brian Anderson | Sep 23, 2015 | Demanding Views
Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000...
by Brian Anderson | Sep 22, 2015 | Solution Spotlight
Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content. Features/Functions The solution positions sales teams to use the most relevant...
by Brian Anderson | Sep 22, 2015 | Industry News
BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing...
by Kim Zimmermann | Sep 21, 2015 | Industry News
Cloud Elements, a cloud API management and integration service, unveiled a set of bulk-loading APIs designed to help users import, export and synchronize data in their CRM and marketing automation applications. HubSpot, an early adopter of Cloud Element’s...
by Brian Anderson and Carol Krol | Sep 18, 2015 | Industry News
Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more...
by Brian Anderson | Sep 17, 2015 | Industry News
QuotaFactory launched its prospect relationship management (PRM) platform for B2B sales teams, which is designed for sourcing contacts and managing prospecting plans. It positions users to identify ideal customer profiles and develop more accurate phone and email...
