by James Norwood, EPiServer | Aug 3, 2015 | Demanding Views
The concept of agile marketing is white hot. According to the recent CMG Partners report, Agile for Marketing (A4M), 63% of marketing leaders cite agility as a high priority. However, only 40% of marketers rate themselves as agile. One of the hallmarks of an agile...
by Brian Anderson | Aug 3, 2015 | Financial News, Industry News
Autopilot, a cloud-based email marketing and marketing automation provider, received $7 million in funding to enhance its existing solutions and launch a new educational platform for marketers. This brings the company’s total funding to $20.5 million. Called...
by Brian Anderson | Jul 30, 2015 | Industry News
HubSpot CMO Mike Volpe and VP of Content Joe Chernov have departed after an internal review revealed that they violated the company’s business conduct and ethics policies. Kipp Bodnar, the company’s VP of Marketing, was named as the new CMO effective...
by Steve Scafidi | Jul 29, 2015 | Financial News
Radius announced $50 million in Series D funding that the company intends to use to scale its predictive marketing software platform and meet the growing demand for its solutions. This investment will be applied toward further development of the Radius Predictive...
by Brian Anderson | Jul 29, 2015 | Industry News
The B2B buyer’s journey is fluid and progressive marketing teams are leveraging tactics such as account-based marketing (ABM) and predictive analytics to provide relevant and resonant content to prospects at any stage of the sales funnel. These were some of the...
by Steve Scafidi | Jul 28, 2015 | Solution Spotlight
Conversica is an artificial intelligence (AI) solution designed to help marketing, inside sales and sales organizations engage prospects with the highest propensity to buy. Features/Functions The solution’s artificial intelligence is positioned to initiate email...
by Sigal Bareket,Taptica | Jul 28, 2015 | Demanding Views
For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily on spreading general awareness and building up an identity amongst a broad base of potential buyers. Direct response...
by Brian Anderson | Jul 28, 2015 | Financial News
Leadspace, a predictive analytics platform provider, has raised $18 million in a round of funding led by Battery Ventures. The company plans to use the investment to expand its customer base and increase product innovations. The investment also positions Leadspace to...
by Steve Scafidi | Jul 27, 2015 | Industry News
Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive...
by Steve Scafidi | Jul 24, 2015 | Financial News
Marketo announced its second quarter 2015 financial results, revealing a year-over-year revenue increase of 41% for a total of $50.7 million. The company projects revenue of $53.5 to $55 million for the third quarter and total revenue of $209 to $211 million for 2015....
by Steve Scafidi | Jul 23, 2015 | Industry News
New research from DialogTech, an analytics and automation solution provider, shows that marketers could be missing out on nearly half of mobile conversions. This can lead to inaccurate ROI data and an inability to optimize marketing spend. The report analyzes roughly...
by Kim Zimmermann | Jul 22, 2015 | Industry News
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve lead quality and...
