HubSpot CMO And Content VP Depart Amidst Ethics Violations; Bodnar Named CMO

Published: July 30, 2015

HubSpotLogo Dark Web FlatHubSpot CMO Mike Volpe and VP of Content Joe Chernov have departed after an internal review revealed that they violated the company’s business conduct and ethics policies.

Kipp Bodnar, the company’s VP of Marketing, was named as the new CMO effective immediately. Bodnar will continue to report to JD Sherman, HubSpot’s President and COO, and will continue to manage the company’s global inbound marketing and demand generation initiatives.

An independent review overseen by the company’s Board of Directors determined that Volpe and Chernov attempted to obtain a draft of a book being written about the company. In a statement, HubSpot officials noted that Chernov resigned from his position prior to a decision to terminate his employment.

“We are disappointed by the actions of Mike and Joe,” noted Lorrie Norrington, HubSpot Board Member and Lead Independent Director of the investigation, in a statement.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

The company has also sanctioned Brian Halligan, the company’s Chairman and CEO, for having knowledge of Volpe and Chernov’s actions and not reporting them in a timely manner. The Board concluded that Halligan was not involved in the breach of conduct and will remain with the company.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series