by Brian Anderson | Aug 28, 2015 | Industry News
N3, a B2B sales execution and demand generation company, has partnered with EverString, a predictive analytics platform provider, to offer predictive sales development options for current and prospective clients. The partnership positions N3’s clients to...
by Brian Anderson | Aug 27, 2015 | Financial News
Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand’s platform, which is designed to boost content personalization...
by Steve Scafidi | Aug 26, 2015 | Solution Spotlight
Validar is a B2B event marketing solution designed to automatically track attendees and score leads at events while managing, categorizing and importing leads from offline sources. Features/Functions Validar’s Lead Import for AppExchange positions users to...
by Carol Krol | Aug 25, 2015 | Industry News
Salesforce unveiled the Salesforce Lightning Experience for Sales Cloud, an extension of its Salesforce1 platform designed to enable salespeople to build their own pipelines and drive their own campaigns in an easy-to-use interface. The company also said its Sales...
by Adam Blitzer, Salesforce Pardot | Aug 24, 2015 | Demanding Views
In today’s always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing email inboxes, and more content than it’s even possible to consume, B2B marketers are facing an uphill battle when it...
by Kim Zimmermann | Aug 24, 2015 | Industry News
Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable users to exchange data between their marketing, sales and finance systems. The platform can integrate with CRM,...
by Kim Zimmermann | Aug 21, 2015 | Industry News
Intuit plans to sell off several parts of its business, including its Demandforce marketing automation solution designed for SMBs. The company will also divest its QuickBase and Quicken units to focus on its small business operating system and Turbo Tax division. The...
by Brian Anderson | Aug 21, 2015 | Financial News
Salesforce posted $1.63 billion in total revenue for Q2, a 24% year-over-year increase. Revenue for fiscal year 2016 is projected to be $6.6 billion to $6.625 billion — a year-over-year increase of about 23%. For Q2, subscription and support revenues were $1.52...
by Brian Anderson | Aug 20, 2015 | Industry News
Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile. Observers noted that the move could signal Oracle’s future plans to add more predictive and data-driven tools to bolster its...
by Brian Anderson | Aug 20, 2015 | Industry News
ANNUITAS has named Tracy Thayne the firm’s new SVP of Strategy. The appointment intends to help clients implement demand generation strategies efficiently — allowing for more focus on driving revenue and increasing customer lifetime value. Thayne has headed...
by Brian Anderson | Aug 19, 2015 | Industry News
Oracle launched new features for its Service Cloud and Social Cloud designed to help users provide an enhanced, consistent customer experience and support business decisions with up-to-date insights. Announced at CRM Evolution 2015 in New York, the updates include: A...
by Brian Anderson | Aug 19, 2015 | Industry News
B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to promote engagement throughout the buyer’s journey. Findings...
