by Kim Zimmermann | Jun 16, 2015 | Industry News
While it is not a new strategy, account-based marketing has recently become a critical part of the marketing mix. More than 90% of marketers believe that account-based marketing is a “must-have,” according to SiriusDecisions’ 2015 State of Account-Based...
by Brian Anderson | Jun 16, 2015 | Solution Spotlight
Okta is an integrated identity management and mobility management service designed to offer single sign-on for marketing automation, social media, content management and other marketing platforms. Features/Functions The solution positions users to securely store user...
by Trisha Winter, Amplifinity | Jun 16, 2015 | Demanding Views
Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing and happy to help brands they love, but research shows most brands never ask. Those that do ask often fail to nurture advocates...
by Kim Zimmermann | Jun 16, 2015 | Industry News
Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud. Users can access the data through Adobe Audience Manager’s Audience Marketplace feature, which is currently in beta testing. This solution is designed to provide...
by Brian Anderson | Jun 15, 2015 | Industry News
Acxiom has re-launched its email and cross-channel marketing platform under the new name Acxiom Impact. The new offering combines the platform and the services under the single name. Acxiom Impact provides a broad range of marketing services, including campaign...
by Brian Anderson | Jun 12, 2015 | Industry News
Radius, a predictive marketing software company, has expanded its marketing and sales executive team. The four new members of the executive team are David Obrand, COO; Jerry Clarno, VP of Sales; Andrew Garvin, Senior VP of Strategy; and Angela Zener, Senior VP of...
by Brian Anderson | Jun 11, 2015 | Industry News
NetSuite has completed its acquisition of Bronto Software, an email marketing company, for a reported $200 million. The acquisition aims to combine Bronto’s email marketing automation with Netsuite’s SuiteCommerce, a cloud-based commerce platform. It was...
by Brian Anderson | Jun 11, 2015 | Financial News
Hive9, a marketing planning and performance management software vendor, announced $5.4 million in funding. The investment round, led by LiveOak Venture Partners and Silverton Partners, will be used to further product development. Hive9’s solutions are designed...
by Brian Anderson | Jun 10, 2015 | Financial News
Lattice Engines closed a $28 million Series D financing round, which the company plans to use to accelerate market growth and attract new partners and employees. Over the past year, Lattice has experienced increased global demand and responded with partnerships in...
by Brian Anderson | Jun 10, 2015 | Industry News
While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to develop scoring models that work effectively for both marketing and sales. To address these concerns, some progressive marketers are now integrating new...
by Brian Anderson | Jun 10, 2015 | Solution Spotlight
PeopleLinx is a social selling tool designed to help sales professionals demonstrate expertise, deliver insights and engage buyers through social networks. Features/Functions The PeopleLinx platform’s personalized guidance feature prompts salespeople to build...
by Gurdeep Dhillon, SAP | Jun 9, 2015 | Demanding Views
“Where do I begin?” It’s a common reaction when one first considers building a content marketing program. It can be exciting but equally overwhelming, especially in the beginning phases. There are multiple ways to go about creating a program. The key...
