Acxiom has re-launched its email and cross-channel marketing platform under the new name Acxiom Impact. The new offering combines the platform and the services under the single name.
Acxiom Impact provides a broad range of marketing services, including campaign operations, analytics, marketing strategy and technical solutions. The re-launched platform includes new features designed to support advanced and targeted marketing strategies being adopted by today’s B2B marketers.
Some of the features include:
- Data-driven targeting and personalization;
- Flexible analytics and reporting;
- Cross-enterprise collaboration tools; and
- Cross-channel orchestration capabilities.
“With the ever-increasing volume of data, channels and devices, marketers are compelled to revisit existing strategies in order to accomplish true cross-channel marketing,” said Scott Howe, CEO at Acxiom.
