Acxiom Re-Launches Its Email And Cross-Channel Marketing Platform

Published: June 15, 2015

acxiom screenshotAcxiom has re-launched its email and cross-channel marketing platform under the new name Acxiom Impact. The new offering combines the platform and the services under the single name.

Acxiom Impact provides a broad range of marketing services, including campaign operations, analytics, marketing strategy and technical solutions. The re-launched platform includes new features designed to support advanced and targeted marketing strategies being adopted by today’s B2B marketers.

Some of the features include:

  • Data-driven targeting and personalization;
  • Flexible analytics and reporting;
  • Cross-enterprise collaboration tools; and
  • Cross-channel orchestration capabilities.

“With the ever-increasing volume of data, channels and devices, marketers are compelled to revisit existing strategies in order to accomplish true cross-channel marketing,” said Scott Howe, CEO at Acxiom.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series