by Brian Anderson | Jun 11, 2015 | Industry News
NetSuite has completed its acquisition of Bronto Software, an email marketing company, for a reported $200 million. The acquisition aims to combine Bronto’s email marketing automation with Netsuite’s SuiteCommerce, a cloud-based commerce platform. It was...
by Brian Anderson | Jun 11, 2015 | Financial News
Hive9, a marketing planning and performance management software vendor, announced $5.4 million in funding. The investment round, led by LiveOak Venture Partners and Silverton Partners, will be used to further product development. Hive9’s solutions are designed...
by Brian Anderson | Jun 10, 2015 | Financial News
Lattice Engines closed a $28 million Series D financing round, which the company plans to use to accelerate market growth and attract new partners and employees. Over the past year, Lattice has experienced increased global demand and responded with partnerships in...
by Brian Anderson | Jun 10, 2015 | Industry News
While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to develop scoring models that work effectively for both marketing and sales. To address these concerns, some progressive marketers are now integrating new...
by Brian Anderson | Jun 10, 2015 | Solution Spotlight
PeopleLinx is a social selling tool designed to help sales professionals demonstrate expertise, deliver insights and engage buyers through social networks. Features/Functions The PeopleLinx platform’s personalized guidance feature prompts salespeople to build...
by Gurdeep Dhillon, SAP | Jun 9, 2015 | Demanding Views
“Where do I begin?” It’s a common reaction when one first considers building a content marketing program. It can be exciting but equally overwhelming, especially in the beginning phases. There are multiple ways to go about creating a program. The key...
by Brian Anderson | Jun 9, 2015 | Industry News
Brainshark launched Brainshark Live, a tool designed to help sales reps locate sales presentation content and track content performance from within their CRM system. Available through the company’s Sales Accelerator solution, Brainshark Live enables sales reps...
by Brian Anderson | Jun 8, 2015 | Industry News
Appboy, a mobile marketing automation solutions provider, has launched multilingual support capabilities, positioning users to send customized mobile push messages in roughly 1,000 languages. The new features are designed to leverage language preference data to...
by Brian Anderson | Jun 5, 2015 | Industry News
RevResponse launched Audience Intelligence Reports (AIR), a tool designed to help publishers gain a holistic view of their website visitors and their respective content interests. These insights provide publishers with the ability to more accurately focus on their...
by Kim Ann Zimmermann, Senior Managing Editor | Jun 4, 2015 | Industry News
The sales enablement market space by many accounts is exploding right now. The average sales enablement budget doubled to $2.4 million in 2014 compared with $1.2 million in 2012, according to research from SiriusDecisions. Jason Liu has been CEO of SAVO, a sales...
by Kim Ann Zimmermann, Senior Managing Editor | Jun 3, 2015 | Industry News
While lead enhancement has been low on the priority list for many B2B marketers, it is taking on a heightened importance as marketers turn to advanced tactics such as account-based marketing and predictive lead scoring to improve campaign performance. Savvy marketers...
by Brian Anderson | Jun 3, 2015 | Industry News
Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point- and-click...
