by Tim Riesterer, Corporate Visions | Jun 2, 2015 | Demanding Views
To say that an expansion is underway in the marketing technology industry would be a serious understatement. It’s been more like an explosion. The Chief Marketing Technologist blog reports that there were 100 marketing technologies available in 2011. By the end...
by Brian Anderson | Jun 2, 2015 | Solution Spotlight
BrightInfo is a content analysis tool designed to help B2B marketers monitor website navigation patterns in order to offer visitors personalized content recommendations. Features/Functions The solution positions marketers to leverage performance metrics to determine...
by Brian Anderson | Jun 2, 2015 | Financial News
Corporate Visions has been acquired by private equity firm Sentinel Capital Partners for an undisclosed fee. The acquisition positions Corporate Visions to execute its product development and expansion plans, according to officials for both companies. Over the past...
by Brian Anderson | Jun 1, 2015 | Industry News
LiveHive, a sales acceleration company, launched a group email tool for its sales acceleration platform designed to boost sales efficiency. The company also announced access to more in-depth sales productivity metrics. With the combination of group email capabilities...
by Brian Anderson | May 29, 2015 | Industry News
HubSpot has renewed its ISV agreement with Salesforce, signing a five-year deal to enable the company to integrate with the Salesforce Sales Cloud and continue to build upon the Salesforce1 platform. With the renewal of the agreement, current and future customers will...
by Steve Scafidi, Contributing Writer | May 28, 2015 | Industry News
Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost & Sullivan. The expansion is fueled in part by a growing need for cross-channel digital marketing across industry verticals, according to the report. In...
by Andrew Davies, idio | May 27, 2015 | Demanding Views
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year. An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less...
by Brian Anderson | May 26, 2015 | Solution Spotlight
Openprise is a data automation solution designed to help marketers correlate, clean, normalize and segment data collected from any data source leveraged by the user. Features/Functions The solution positions non-technical users with a self-service solution that...
by Brian Anderson | May 26, 2015 | Industry News
Madison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting. Using Active ABM, users can also identify...
by Brian Anderson | May 25, 2015 | Financial News
Kapost unveiled its Insights dashboard, a tool designed to help marketers measure and optimize the assets within their content library. The solution positions users to gain a holistic view of their content lifecycle — from tracking content production cycles to...
by Brian Anderson | May 22, 2015 | Industry News
Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy. The offering positions marketers to...
by Kim Zimmermann | May 21, 2015 | Industry News
IDG Communications launched ABM360, a suite of account-based marketing solutions designed to help marketers identify purchasing intent at the company and decision-maker level. The offering is intended to leverage the company’s media brands, data and marketing...
