by Brian Anderson | Apr 29, 2015 | Solution Spotlight
Swrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company’s mobile app. Features/Functions The solution positions users to build...
by Brian Anderson | Apr 28, 2015 | Demanding Views
By Brendan Cournoyer, Brainshark When people talk about sales enablement, the word “content” tends to come up a lot. There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful...
by Brian Anderson | Apr 28, 2015 | Industry News
Staples has acquired Makr, a design and print mobile app for small businesses, for an undisclosed fee. The acquisition positions Staples to offer companies a tool for designing and uploading logos to create branding materials — such as business cards and event...
by Brian Anderson | Apr 27, 2015 | Industry News
LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives. One of the updates includes LeanData’s integration with Marketo...
by Brian Anderson | Apr 24, 2015 | Industry News
Evergage, a real-time personalization solutions provider, has integrated with Google Analytics to position users to analyze and track buyers receiving personalized experiences through the Evergage platform. The integration is designed to enable various metrics to be...
by Brian Anderson | Apr 23, 2015 | Industry News
When it comes to marketing activities such as email frequency, program design, reporting, landing pages and data hygiene, marketing automation users score a “C.” That was the conclusion of the Spear Marketing Group’s State Of Marketing Automation...
by Brian Anderson, Associate Editor | Apr 22, 2015 | Industry News
Buyer personas have been a staple of B2B marketing for a number of years. But many B2B marketers lack a formal process for developing personas, and they are still relying on hunches about their target customers rather than data. As a result, a vast majority (83%) of...
by Brian Anderson | Apr 22, 2015 | Demanding Views
By Paul Mandeville, QuickPivot Despite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts. While B2C companies and products...
by Brian Anderson | Apr 21, 2015 | Solution Spotlight
Allocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI. Features/Functions The cloud-based solution positions users with a holistic view of their marketing and sales...
by Brian Anderson | Apr 21, 2015 | Industry News
BrightInfo, a content analysis and web site personalization tool, has integrated with HubSpot’s marketing automation platform. The move positions marketers to automatically generate individualized content recommendations for anonymous visitors to their web site...
by Brian Anderson | Apr 20, 2015 | Industry News
Pageflex Inc., a dynamic publishing and multichannel marketing solutions provider, has acquired EarthIntegrate, the provider of a localized marketing automation solution, for an undisclosed fee. The combined solutions position Pageflex to offer a seamless sales and...
by Brian Anderson | Apr 17, 2015 | Industry News
BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer’s funnel. The tool positions users to gain insights into how leads are entering and...
