by Kim Ann Zimmermann, Senior Managing Editor | Jan 14, 2015 | Industry News
Over the past few years, many B2B organizations have been growing their inside sales teams, spurred by the better conversion rates and lower costs compared to a traditional sales team. The most recent Inside Sales Market Size Study, conducted by InsideSales.com,...
by Brian Anderson | Jan 14, 2015 | Solution Spotlight
Workato is an integration tool that is designed to help B2B marketing and sales teams have multiple apps work together based on trigger events. Features/Functions Workato is positioned to help marketers and sales team personally integrate applications with a simple...
by Brian Anderson | Jan 13, 2015 | Demanding Views
By Richard Dym, CMO, Gagein Once upon a time, a salesperson would knock on a door, shake some hands, and look his prospect right in the eye. Sales were all about building real, lasting relationships. Today, relationships matter more than ever. Friends do still buy...
by Brian Anderson | Jan 13, 2015 | Industry News
Full Circle CRM announced that Brian Owen, CEO of X-IO Technologies, has joined the company’s board of directors. Owen has been on the company’s advisory board for more than a year, and brings more than 30 years of industry experience to the organization....
by Brian Anderson | Jan 12, 2015 | Industry News
Cloudwords, the cloud-based content globalization platform, has extended its capabilities to the Marketo and Oracle Eloqua marketing automation platforms, a move designed to provide users with the ability to localize and personalize digital campaigns. Cloudwords is...
by Brian Anderson | Jan 9, 2015 | Industry News
Dun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million. The pairing of NetProspex’s data services platform and its approach to measuring data quality with...
by Brian Anderson | Jan 8, 2015 | Industry News
Peer recommendations are growing much more valuable in today’s B2B buying world. In response, B2B companies are beginning to find value in review systems, which can offer deep insights into how customers are leveraging their solutions or services. Rev.com, an...
by Brian Anderson | Jan 7, 2015 | Industry News
Cintell, a SaaS customer intelligence startup, plans to introduce a cloud-based persona development platform designed to collect, analyze, maintain, enhance and integrate customer insights companywide. Launching mid-Q1, the free beta tool is positioned to provide...
by Brian Anderson | Jan 6, 2015 | Solution Spotlight
Tellwise is a sales acceleration platform designed to enable sellers and buyers to collaborate in real-time across any device and platform. Features/Functions The platform combines email, instant messaging and social media in a single location, intended to provide B2B...
by Brian Anderson | Jan 6, 2015 | Demanding Views
By Peter Friedman, CEO, LiveWorld When big brands successfully launch themselves in social media and begin the shift toward being more customer-centric, they almost immediately find themselves facing two daunting challenges. First, if the relationships developed...
by Brian Anderson | Jan 6, 2015 | Industry News
A recent study from SiriusDecisions revealed that only 10% of B2B marketing executives felt they were able to convey the business value of their social media strategy, although 95% have corporate social media accounts. The study surveyed roughly 100 B2B marketing...
by Brian Anderson | Jan 5, 2015 | Industry News
Intellinote, an enterprise collaboration tool for B2B marketing and sales teams, is now integrated with Zapier, a tool designed to automate tasks such as tracking social media mentions and when new opportunities are added to the database. The integration...
