by Brian Anderson | Dec 22, 2014 | Industry News
Ektron, a provider of digital experience management software, added integrations with Pardot, Eloqua and Silverpop marketing automation systems to its library of out-of-the-box data connectors. By integrating data in real time from sales and marketing systems, Ektron...
by Brian Anderson | Dec 19, 2014 | Industry News
Tellwise, a cloud-based sales acceleration technology provider, unveiled a platform designed to automate the sales lead tracking process and enhance engagement between prospective buyers and the sales rep. The platform, which is integrated with Salesforce, is...
by Brian Anderson | Dec 18, 2014 | Industry News
QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools. The module, which is designed to simplify the deployment of customer lifecycle marketing programs, is positioned...
by Brian Anderson, Associate Editor | Dec 17, 2014 | Industry News
While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still constitute the biggest line item on a B2B marketers budget, with nearly 20%...
by Brian Anderson | Dec 16, 2014 | Solution Spotlight
Apttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal. Apttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial...
by Brian Anderson | Dec 16, 2014 | Industry News
Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to...
by Brian Anderson | Dec 15, 2014 | Demanding Views
By Hana Abaza, Director of Marketing, Uberflip Good, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually...
by Brian Anderson | Dec 15, 2014 | Industry News
Brainshark, a sales enablement solution provider, announced that its SlideShark app now supports PDF files. The company expects this added support will offer users a more flexible and convenient experience with its sales presentation solution. With SlideShark 4.0,...
by Brian Anderson | Dec 12, 2014 | Industry News
Full Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records. Built on the Salesforce1 Platform, Opportunity Gatekeeper...
by Brian Anderson | Dec 11, 2014 | Industry News
Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to help employees produce, curate and share content. The service intends to position employees as brand advocates, helping them produce...
by Brian Anderson, Associate Editor | Dec 10, 2014 | Industry News
B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost...
by Brian Anderson | Dec 10, 2014 | Solution Spotlight
SalesLoft Prospector is a lead generation automation tool that is designed to help users build lists of new prospects with data from social networks, which can in turn sync directly to the user’s CRM. Features/Functions The solution is positioned to give users...
