by Kim Ann Zimmermann, Managing Editor | Nov 25, 2014 | Industry News
Gone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond...
by Brian Anderson | Nov 25, 2014 | Industry News
Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities —...
by Brian Anderson | Nov 24, 2014 | Demanding Views
By Sean Crowley, Director of Marketing, NetProspex Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads,...
by Brian Anderson | Nov 24, 2014 | Industry News
Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns. Whether it is through a computer or mobile device, the new features are positioned to help users deliver...
by Brian Anderson | Nov 21, 2014 | Industry News
According to recent survey from Brainshark, roughly one third (32%) of sales trainers describe their organization’s current sales training programs as “effective.” The study, consisting of responses from 162 sales training professionals from companies of various...
by Brian Anderson | Nov 20, 2014 | Industry News
Salesforce.com unveiled the next generation of its Social Studio, incorporating tools and resources from the recent ExactTarget, Radian6 and Buddy Media acquisitions positioned to bring unified social engagement to the Salesforce Customer Success Platform. The new...
by Brian Anderson | Nov 18, 2014 | Demanding Views
By Jamie Grenney, VP of Marketing, Infer It’s no secret that marketers who embrace data and use it to optimize their programs are able to innovate faster. I’ve had the pleasure of talking with many of these forward-thinking marketing experts, and compiled...
by Brian Anderson | Nov 18, 2014 | Solution Spotlight
ZoomInfo Pro is a prospecting tool designed to help sales teams save time searching for leads, and spend more time selling to the right target audience with the highest chance to close. ZoomInfo Pro is a prospecting tool designed to help sales teams save time...
by Brian Anderson | Nov 18, 2014 | Industry News
Marketo announced that its LaunchPoint partner ecosystem has doubled in size since its inception in 2012. LaunchPoint now houses roughly 400 applications, offering applications that address areas such as analytics, mobile, video and content marketing. “We are excited...
by Brian Anderson, Associate Editor | Nov 17, 2014 | Industry News
As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester Consulting conducted on behalf of Accenture and hybris software. The...
by Brian Anderson | Nov 14, 2014 | Industry News
HubSpot announced a 51% increase in revenue as the company released its Q3 financial results, its first as a public company. Total Q4 revenue is projected to be $31.0 million to $32.0 million, and total revenue for the year is expected to be $112.7 million to $113.7...
by Brian Anderson | Nov 13, 2014 | Industry News
Act-On Software has reached an agreement with three European partners, a move intended to bring the vendor’s marketing automation platform to mid-market companies in the EMEA region. “Act-on looks to its integration partners to expand into the European market...
