by Brian Anderson, Associate Editor | Nov 12, 2014 | Industry News
As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many B2B marketers still struggle with understanding to what extent...
by Brian Anderson | Nov 11, 2014 | Solution Spotlight
QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce contextualized content throughout the buying cycle — which can enhance brand reputation and customer lifetime value. QuickPivot is a multichannel marketing solution...
by Brian Anderson | Nov 11, 2014 | Demanding Views
An Interview With Jill Rowley, Social Selling Evangelist The B2B sales funnel is in a constant state of fluidity with more and more channels being created to allow more meaningful customer engagement. However, sales reps are not as flexible when it comes to learning...
by Brian Anderson | Nov 11, 2014 | Industry News
Cloudwords, a content globalization solution vendor, announced that it has integrated with Sitecore, a customer experience management solutions provider, intended to help users engage multilingual audiences with globalized content. Cloudwords for Sitecore is designed...
by Brian Anderson | Nov 10, 2014 | Industry News
Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud...
by Brian Anderson | Nov 7, 2014 | Industry News
Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations. Synthesio also unveiled a new Command Center, positioned...
by Brian Anderson | Nov 6, 2014 | Industry News
Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing...
by Kim Ann Zimmermann, Managing Editor | Nov 5, 2014 | Industry News
The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series. The week-long event, which runs from...
by Brian Anderson, Associate Editor | Nov 5, 2014 | Industry News
While content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results. A recent webinar hosted...
by Brian Anderson | Nov 4, 2014 | Solution Spotlight
Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of sales teams in fast selling environments. Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of...
by Brian Anderson | Nov 4, 2014 | Demanding Views
By Jenny Vance, President, LeadJen A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign. Truth is, lead...
by Brian Anderson | Nov 4, 2014 | Industry News
Only 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy. Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand...
