by Brian Anderson, Associate Editor | Sep 10, 2014 | Industry News
Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification efforts. According to recent LinkedIn research, 59% of buyers would...
by Brian Anderson | Sep 10, 2014 | Industry News
Salesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion...
by Brian Anderson | Sep 9, 2014 | Solution Spotlight
Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that they collect daily. Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that...
by Brian Anderson | Sep 9, 2014 | Demanding Views
By Carlos Hidalgo, CEO and Principal, ANNUITAS In 1996, Bill Gates penned the phrase “content is king.” While I do not think he meant it in the context of B2B marketing, it has not stopped B2B marketers from using this as a rallying cry to do more in the name...
by Brian Anderson | Sep 9, 2014 | Industry News
While 81% of marketers says they use context-based facts specific to a prospect to shape their marketing messages and sales conversations, a new survey from Corporate Visions reveals that they may be focusing on the wrong types of insights. Marketers ranked...
by Brian Anderson | Sep 8, 2014 | Industry News
Sprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not...
by Brian Anderson | Sep 5, 2014 | Industry News
BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings. BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement...
by Brian Anderson | Sep 4, 2014 | Industry News
Viralheat, a social media management and monitoring software provider, announced an integration with SugarCRM, a move intended to help users leverage social interactions to boost customer relationships. The integration connects Viralheat users to their SugarCRM...
by Kim Ann Zimmermann, Managing Editor | Sep 3, 2014 | Industry News
B2B marketers are not lacking when it comes to content. According to research from eMarketer, 91% of B2B marketers are using content marketing, and 60% create at least one piece of content a week. Research from the Custom Content Council found that 42% of the...
by Brian Anderson | Sep 2, 2014 | Solution Spotlight
Ebsta is a solution designed to provide Salesforce users with Gmail and Google Calendar integration, with the goal to simplify the way marketers organize communications within their CRM system. Ebsta is a solution designed to provide Salesforce users with...
by Brian Anderson | Sep 2, 2014 | Demanding Views
An Interview With Louis Foong, President & CEO, The ALEA Group The continuous innovations in B2B marketing strategies and technologies have left marketers in a state of limbo — trying to keep up with the changes being made in their daily routines. In a...
by Andrew Gaffney, Editor | Sep 2, 2014 | Industry News
ON24 announced the launch of Webcast Elite Marketing Edition, a suite of new tools and features designed to help B2B marketers promote their webinars and qualify leads.. Webcast Elite Marketing Edition includes ON24’s Integration Service, which intends to...
