by Brian Anderson | Jul 3, 2014 | Industry News
New data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead...
by Kim Zimmermann | Jul 2, 2014 | Industry News
Several weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua. With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will...
by Brian Anderson, Associate Editor | Jul 1, 2014 | Industry News
Reaching the halfway point of 2014, content plays a vital role in many of the stories in this mid-year roundup of Demand Gen Report’s top trending articles. Primarily, content is being leveraged to bridge the gap between the marketing and sales teams, while also...
by Kim Zimmermann | Jul 1, 2014 | Industry News
ANNUITAS announced the availability of its Email Deliverability Assessment, a tool that will help marketers analyze their overall deliverability performance and offer compliance best practices. The assessment provides a holistic view of an organization’s email...
by Brian Anderson | Jul 1, 2014 | Solution Spotlight
Captora’s free Content Marketing Scorecard provides marketers with a detailed assessment of their content marketing programs versus competitors. The scorecard was created by former executives and senior leaders at Marketo, Google, and CallidusCloud....
by Brian Anderson | Jul 1, 2014 | Demanding Views
by Lauren Brubaker, Demand Generation Manager, NetProspex Congratulations! You finally settled on a killer marketing automation platform (MAP) and can’t wait to put it to work. But before you start delivering highly targeted content to buyers — measuring...
by Brian Anderson, Associate Editor | Jun 30, 2014 | Industry News
At the recent MarketingProfs Virtual Conference, a wide range of social media experts came together to offer their insights on effectively managing the social aspects of content marketing campaigns — including the ideal lengths of posts — and strategies for...
by Brian Anderson | Jun 27, 2014 | Industry News
Qvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools. Pairing Qvidian’s sales execution solutions and Alinean’s value...
by Kim Zimmermann | Jun 26, 2014 | Industry News
Leadspace announced a new partnership with Oracle, enabling the social-driven demand generation platform to integrate with the Oracle Eloqua marketing automation solution. The integration will enable marketers to enrich existing leads or import leads from Leadspace...
by Brian Anderson | Jun 25, 2014 | Industry News
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation...
by Kim Zimmermann | Jun 24, 2014 | Solution Spotlight
The Kontera Content Discovery solution examines content throughout the Internet to help social marketers, content teams and community managers identify trends to incorporate into their marketing strategies. The Kontera Content Discovery solution examines content...
by Brian Anderson | Jun 24, 2014 | Demanding Views
By Chanin Ballance, CEO, MobilePaks Savvy marketers recognize that generating leads and nurturing prospects through the funnel is no longer enough. Often sales teams need nurturing too – or at least support with scripts, questions to spark dialogue, position...
