ANNUITAS Launches Email Deliverability Assessment

Published: July 1, 2014

ANNUITAS announced the availability of its Email Deliverability Assessment, a tool that will help marketers analyze their overall deliverability performance and offer compliance best practices.

The assessment provides a holistic view of an organization’s email deliverability, analyzing content sent by the user in order find areas that create potential concern. Within three business days, users will receive their results so they can educate themselves on areas that need improvement, while also allowing users to quickly resolve potential compliance concerns.

“Email marketing is an essential component of any demand generation strategy, yet marketers don’t often grasp that Email Deliverability and Compliance can significantly impact marketing ROI,” said Carlos Hidalgo, CEO and Principal, ANNUITAS. “The ANNUITAS approach is to look holistically across all areas of marketing, including email deliverability and compliance to maximize marketing effectiveness.”

While also measuring deliverability effectiveness, The Deliverability Assessment also highlight potential red flags that could create compliance issues—primarily any factors not complying with the pending Canadian Anti-Spam Legislation (CASL).

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Hidalgo added: “With the CASL going into effect on July 1st, there is no time to waste in securing best practices to avoid potential compliance issues, fines and even the shut-down of company email if standards are not met.”

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