by Brian Anderson | Jul 16, 2014 | Industry News
At its Oracle Marketing Cloud Interact 2014 event this week, Oracle announced upgrades to the Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers. Key enhancements include look-alike modeling to help...
by Kim Ann Zimmermann, Managing Editor | Jul 16, 2014 | Industry News
Demand Gen Report is hosting the inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle. In...
by Brian Anderson | Jul 15, 2014 | Solution Spotlight
Fliptop is a SaaS-based predictive scoring platform that analyzes thousands of internal and external data points, and uses machine learning techniques to prioritize leads and accounts. Fliptop is a SaaS-based predictive scoring platform that analyzes...
by Kim Ann Zimmermann, Managing Editor | Jul 15, 2014 | Industry News
Act-On Software announced its latest platform enhancements designed to empower marketers with the flexibility and control to customize individual user experiences and reports based on unique business processes. “We’ve really focused on four key areas: Updating...
by Brian Anderson | Jul 15, 2014 | Industry News
A new Corporate Visions study reveals a disconnect between where sales people feel pressure and how well their companies prepare them for critical sales conversations. Sales reps feel “grossly unprepared” when it comes to interactions regarding justifying the...
by Brian Anderson | Jul 14, 2014 | Demanding Views
By Paul Danter, VP of Sales and Marketing, Genwi We all know that mobile is becoming the device of choice for accessing, referencing and researching most types of information. It’s instantly on, always connected and almost always available. According to...
by Kim Ann Zimmermann, Managing Editor | Jul 14, 2014 | Industry News
Demand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle. DGR caught up with Justin Gray, CEO of LeadMD, as he prepared for his...
by Brian Anderson | Jul 11, 2014 | Industry News
Brainshark has announced two new features for its Rapid Learning management solution, including the ability to sync course data with Salesforce and directly import third-party content that complies with standards for online learning content—known as SCORM . With the...
by Kim Ann Zimmermann, Managing Editor | Jul 10, 2014 | Industry News
Recently acquired by TIBCO Software, Jaspersoft is a commercial open source business intelligence software provider that operates on a subscription revenue model. The company’s last venture capital funding round was in June 2011 and the goal was to be...
by Kim Zimmermann | Jul 10, 2014 | Industry News
GrowthCloud, a provider of cloud-based revenue planning and execution software, announced the launch of GrowthCloud 2.0, which includes a variety of new features and capabilities that will help users increase their revenue performance. Opportunity Modeling is one of...
by Brian Anderson, Associate Editor | Jul 9, 2014 | Industry News
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through...
by Brian Anderson, Associate Editor | Jul 9, 2014 | Industry News
As the implications of the recent Canadian Anti-Spam Legislation (CASL) come to light, marketers on an international level are buzzing about potential compliance issues that their businesses need to overcome and the possibility that other countries may adopt similar...
