by Brian Anderson, Associate Editor | Jul 9, 2014 | Industry News
As the implications of the recent Canadian Anti-Spam Legislation (CASL) come to light, marketers on an international level are buzzing about potential compliance issues that their businesses need to overcome and the possibility that other countries may adopt similar...
by Brian Anderson | Jul 8, 2014 | Solution Spotlight
Selling Simplified offers full-service demand and lead generation services for technology business leaders, helping them achieve revenue targets and capitalize on their fundamental business. The firm recently joined the Marketo LaunchPoint partner ecosystem. Selling...
by Brian Anderson | Jul 8, 2014 | Demanding Views
By Valerie Witt, VP, Professional Development Solutions, MarketingProfs These days, when most people want to know something, they immediately turn to the Internet. A recent report shows that whether you’re looking for the best price on plane tickets, or...
by Brian Anderson | Jul 8, 2014 | Industry News
Vidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels...
by Brian Anderson | Jul 7, 2014 | Industry News
Merkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed. This marks the second digital agency acquisition Merkle has completed in 2014, putting the...
by Brian Anderson | Jul 7, 2014 | Industry News
Orange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub. The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS...
by Brian Anderson | Jul 3, 2014 | Industry News
New data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead...
by Kim Zimmermann | Jul 2, 2014 | Industry News
Several weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua. With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will...
by Brian Anderson, Associate Editor | Jul 1, 2014 | Industry News
Reaching the halfway point of 2014, content plays a vital role in many of the stories in this mid-year roundup of Demand Gen Report’s top trending articles. Primarily, content is being leveraged to bridge the gap between the marketing and sales teams, while also...
by Kim Zimmermann | Jul 1, 2014 | Industry News
ANNUITAS announced the availability of its Email Deliverability Assessment, a tool that will help marketers analyze their overall deliverability performance and offer compliance best practices. The assessment provides a holistic view of an organization’s email...
by Brian Anderson | Jul 1, 2014 | Solution Spotlight
Captora’s free Content Marketing Scorecard provides marketers with a detailed assessment of their content marketing programs versus competitors. The scorecard was created by former executives and senior leaders at Marketo, Google, and CallidusCloud....
by Brian Anderson | Jul 1, 2014 | Demanding Views
by Lauren Brubaker, Demand Generation Manager, NetProspex Congratulations! You finally settled on a killer marketing automation platform (MAP) and can’t wait to put it to work. But before you start delivering highly targeted content to buyers — measuring...
