by Glenn Taylor, Associate Editor | May 9, 2014 | Industry News
There is still a disconnect throughout the buying process, in which prospects are showing reluctance to connect directly with the sales team and move directly forward with the “last mile” of the sale. Progressive companies understand that this gap can only be filled...
by Kim Zimmermann | May 8, 2014 | Industry News
Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to graphically illustrate the specific levels of awareness,...
by Kim Zimmermann | May 7, 2014 | Industry News
The Third Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics, were handed out at #C2C14. Sharing case studies and behind-the-scenes looks at the design and execution of the cutting-edge content...
by Brian Anderson | May 5, 2014 | Industry News
Marketers are looking to bring a chief technology officer (CTO) into the marketing department to help them sort out the array of marketing technology being used. This is according to a study, titled: Marketing Got Complicated: Challenges (and Opportunities) for...
by Glenn Taylor, Associate Editor | May 5, 2014 | Industry News
Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined, according to research from McKinsey & Co. Like all of the tools in the B2B...
by Kim Zimmermann | May 4, 2014 | Demanding Views
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts to help us understand where we are in the context of our peers, industry and competition. Without them, there is no understanding...
by Kim Zimmermann | May 4, 2014 | Solution Spotlight
Sales Process Pro from SAVO is designed to provide companies with real-time insight into sales activities. This allows sales and marketing leaders to reinforce training and execution best practices, improve productivity and sales forecasts, and ensure overall deal...
by Glenn Taylor, Associate Editor | May 4, 2014 | Industry News
Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014,...
by Kim Zimmermann | May 2, 2014 | Industry News
CallidusCloud posted revenue of $31 million for the first quarter, an increase of 21%. Total recurring revenue was $22.3 million, which includes SaaS revenue of $18.2 million and maintenance revenue of $4.1 million. “Q1 was a great start to 2014. We had record...
by Kim Zimmermann | May 1, 2014 | Industry News
Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies from a number of the company’s recent acquisitions, including...
by Kim Zimmermann | Apr 30, 2014 | Industry News
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three...
by Kim Ann Zimmermann, Managing Editor | Apr 30, 2014 | Industry News
Many B2B marketers struggle to determine how many emails they should be sending. But with Forrester Research estimating that 838 billion marketing messages were sent in 2013, businesses also are tasked to send relevant, timely and compelling emails to stand out. “You...
