by Brian Anderson, Associate Editor | May 14, 2014 | Industry News
Customer-centricity has not only made its way into the B2B marketer’s overall business model, but it is now being adopted in order to produce quality content that will enhance buyer engagement and produce valuable — and also accurate — leads for the sales team...
by Kim Ann Zimmermann, Managing Editor | May 14, 2014 | Industry News
In a world in which 80% of companies have a content marketing initiative in place, simply doing content marketing is not an effective demand generation strategy. That was the message of Trip Kucera, VP & CMO-in-Residence, Harte Hanks Content & Data...
by Brian Anderson | May 13, 2014 | Solution Spotlight
DQ*Plus App from Acme Data verifies US and international addresses, cleanses and enriches data, matches and merges duplicate records in batch and real time. DQ*Plus App from Acme Data verifies US and international addresses, cleanses and enriches data,...
by Brian Anderson | May 13, 2014 | Demanding Views
By Valerie Levin, Marketing Manager, Oktopost Chances are you’ve heard the phrase “Knowledge is power.” But you probably haven’t heard “Knowledge is power, only if man knows what facts not to bother with.” It seems like sociologist Robert...
by Brian Anderson | May 13, 2014 | Industry News
Brightcove Inc, a provider of cloud services for video, announced it has partnered with Oracle Eloqua to integrate Brightcove’s next-generation video capabilities with the Oracle Eloqua marketing platform. The Brightcove Cloud Component for Oracle Eloqua is...
by Kim Zimmermann | May 12, 2014 | Industry News
NetProspex, a cloud-based B2B data management services provider, released its 2014 B2B Marketing Data Benchmark Report, highlighting that 84% of marketing databases are considered “barely functional.” The findings show that B2B marketers are losing ROI due to...
by Kim Zimmermann | May 12, 2014 | Industry News
Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Oracle Eloqua on the Oracle Eloqua AppCloud. The combined solution is designed to enable Oracle Eloqua customers to accelerate the localization of marketing campaigns to...
by Glenn Taylor, Associate Editor | May 9, 2014 | Industry News
There is still a disconnect throughout the buying process, in which prospects are showing reluctance to connect directly with the sales team and move directly forward with the “last mile” of the sale. Progressive companies understand that this gap can only be filled...
by Kim Zimmermann | May 8, 2014 | Industry News
Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to graphically illustrate the specific levels of awareness,...
by Kim Zimmermann | May 7, 2014 | Industry News
The Third Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics, were handed out at #C2C14. Sharing case studies and behind-the-scenes looks at the design and execution of the cutting-edge content...
by Brian Anderson | May 5, 2014 | Industry News
Marketers are looking to bring a chief technology officer (CTO) into the marketing department to help them sort out the array of marketing technology being used. This is according to a study, titled: Marketing Got Complicated: Challenges (and Opportunities) for...
by Glenn Taylor, Associate Editor | May 5, 2014 | Industry News
Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined, according to research from McKinsey & Co. Like all of the tools in the B2B...
