by Brian Anderson | Apr 15, 2014 | Industry News
Buyers are looking for answers everywhere — on social media, in conversations with their peers and plugging key words into a search engine. “Integrated marketing means your brand is the best answer when and where your buyers need it,” Lee Odden, CEO of TopRank Online...
by Brian Anderson | Apr 14, 2014 | Industry News
CA Technologies’ marketing department was generating a steady flow of leads through a variety campaigns, so volume wasn’t a top concern. However, the management software and solutions firm wanted to get better at identifying which of those leads would most...
by Brian Anderson | Apr 14, 2014 | Industry News
When B2B marketers watch content from B2C heavyweights like Oreo and Red Bull go viral, it can make them yearn to do the same. While they may not have the same reach, there are some things that B2B marketers can borrow from B2C content marketers and traditional...
by Brian Anderson | Apr 14, 2014 | Industry News
NetProspex, a cloud-based B2B marketing data management services provider, announced $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go towards continued product innovation and sales and marketing expansion to meet...
by Kim Ann Zimmermann, Managing Editor | Apr 11, 2014 | Industry News
As the CMO of GE, Beth Comstock works with a lot of engineers and scientists responsible for the company’s jet engines and medical devices. The marketing department strives to be just as pioneering as the rest of the company, she told the audience at the 2014...
by Brian Anderson | Apr 11, 2014 | Industry News
Marketo handed out its annual Revvie Awards to highlight user achievements, including a 100% increase in web site conversions and $23 million in marketing-sourced revenue. “I am inspired by our customers’ innovative use of technology to build marketing programs...
by Brian Anderson | Apr 11, 2014 | Industry News
Marketo unveiled new features, including real-time personalization, calendaring and planning and search engine optimization, at the 2014 Marketing Nation Summit this week. “The foundation of our customer engagement platform relies on these five things: Understand...
by Brian Anderson, Associate Editor | Apr 10, 2014 | Industry News
After several weeks of reports that a deal was in the works, IBM Corp. announced that it has reached a definitive agreement to acquire Silverpop. The terms of the acquisition, which is expected to close in Q2, have not been disclosed, but multiple sources peg the deal...
by Brian Anderson | Apr 9, 2014 | Industry News
Mintigo, a customer data platform provider, announced that it has integrated with LinkedIn Ads. The integration allows B2B marketers to leverage LinkedIn in order to target specific individuals at high-valued prospective companies. Mintigo gathers data from the web,...
by Kim Ann Zimmermann, Managing Editor | Apr 8, 2014 | Industry News
Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best...
by Brian Anderson | Apr 8, 2014 | Demanding Views
By Stephen Diorio, Founder, Profitable Channels B2B leaders are constantly searching for ways to improve sales productivity and battle rising selling costs. What most don’t realize is that the quality and effectiveness of their sales content are critical...
by Brian Anderson | Apr 8, 2014 | Industry News
Bizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social...
