by Kim Ann Zimmermann, Managing Editor | Apr 2, 2014 | Industry News
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase. In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will...
by Brian Anderson, Associate Editor | Apr 2, 2014 | Industry News
Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant traction as marketers seek more engaging alternatives to standard white papers and E-books. According to the 2013 Demand Gen Report B2B Content...
by Kim Zimmermann | Apr 2, 2014 | Demanding Views
By You Mon Tsang, CMO, Vocus In the gambling world, handicapping is a science. The best prognosticators compile endless results, statistics and outside factors to determine the outcome of a game that is yet to take place. But despite meticulous care and understanding,...
by Brian Anderson | Apr 1, 2014 | Solution Spotlight
C9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to create a unified view of a sales pipeline. C9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to...
by Alicia Fiorletta, Senior Editor | Apr 1, 2014 | Industry News
This story originally appeared in Demand Gen Report’s sister publication, Channel Marketer Report. HP is in the midst of a five-year transition— with the channel being at the heart of the process. Over the past year, the company has focused on three core pillars...
by Kim Zimmermann | Mar 31, 2014 | Industry News
IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts...
by Kim Zimmermann | Mar 31, 2014 | Industry News
Business buyers have become more reliant on third-party information to make business decisions and look to content sharing circles to help them along the buying process, according to a new study conducted by The CMO Council in partnership with NetLine Corporation. The...
by Kim Zimmermann | Mar 27, 2014 | Industry News
Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process. This next generation technology, which the company calls adaptive sales enablement,...
by Kim Zimmermann | Mar 27, 2014 | Industry News
Uberflip, an interactive content marketing platform provider, has integrated with HubSpot, offering users of both platforms a more complete view of content performance. The integration is designed to help marketers understand which types of content are most effective...
by Brian Anderson, Associate Editor | Mar 27, 2014 | Industry News
Content marketing has become a primary tactic for many marketers, and with good reason. Nearly three quarters (70%) of B2B buyers report that they rely more on content this year compared to the previous year. Modern marketers are looking for ways to stay ahead of the...
by Kim Ann Zimmermann, Managing Editor | Mar 26, 2014 | Industry News
IBM Corp. is reportedly in acquisition talks with Silverpop and a deal is imminent, according to multiple sources. IBM is said to be offering about $270 million, which is about triple Silverpop’s estimated annual revenues of $90 million. Representatives from...
by Brian Anderson, Associate Editor | Mar 25, 2014 | Industry News
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand Gen Report, 60% of the companies surveyed do lead scoring or plan to over the next year. However, many marketers are struggling to take lead scoring to the next...
