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Demand Gen Report

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Madison Logic Expands Partnership with Adobe

Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel touchpoints that turn buyer interest into action. Through this integration, Madison Logic’s...

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Demandbase’s Alicia Hale Details AI’s Role in ABM

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Contentstack’s Agent OS Power Adaptive Experiences

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Global B2B Adobe

Global B2B Demand Generation Service Market to Reach $15B by 2033

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Prague,CZ 27 April 2023: The Accenture sign Logo on Czech Republic Headquarter. Concept Corporation.

Accenture Acquires MomentumABM

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Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…

Demanding Views October 4
Captive AUdience at B2BMX

Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap

It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…

Feature October 4
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Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap

Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…

Feature October 3
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