by Kim Zimmermann | Nov 13, 2013 | Solution Spotlight
ONE Correspond for Salesforce (OCfSF) from Thunderhead.com is designed to enable users to create personalized communications for various touch points and interactions with customers. By way of Salesforce’s Chatter, the solution provides collaborative features,...
by Kim Zimmermann | Nov 13, 2013 | Demanding Views
By Tom Bishop, Principal Strategist, BackBeat Marketing Today we’re watching the biggest industrial shift since the automobile replaced the horse and buggy. Or, maybe even since the airplane replaced the ocean liner. Mobile devices — including handheld phones,...
by Brian Anderson, Associate Editor | Nov 12, 2013 | Industry News
Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps...
by Kim Zimmermann | Nov 11, 2013 | Industry News
Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to...
by Kim Zimmermann | Nov 8, 2013 | Industry News
Salesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation. The Salesformics solution...
by Kim Zimmermann | Nov 7, 2013 | Industry News
Intelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms. The rise in marketing automation has produced an increasing amount of...
by Brian Anderson, Associate Editor | Nov 6, 2013 | Industry News
Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring. These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The...
by Kim Zimmermann | Nov 6, 2013 | Demanding Views
By Kathy Rizzo, VP of Sales and Marketing, TeleNet Marketing Solutions Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To...
by Kim Zimmermann | Nov 6, 2013 | Solution Spotlight
Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more relevant online experience for customers to help improve conversion rates,...
by Kim Zimmermann | Nov 5, 2013 | Industry News
SAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the Salesforce.com AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion,...
by Kim Zimmermann | Nov 4, 2013 | Industry News
Salesvue, a sales prospecting automation solution provider, has introduced ITS Prospect-to-Pipeline Partners Program. Sales training and consulting organizations that join the program will have access to solutions and technology that will help end-users mitigate the...
by Kim Zimmermann | Nov 1, 2013 | Industry News
One out of every three sales representatives reports that it is a daily struggle to obtain the right collateral to close deals, according to a study from Brainshark. The survey, titled: State of the Sales Rep, collected responses from more than 400 sales professionals...
