by Kim Zimmermann | Sep 26, 2013 | Industry News
InsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo...
by Kim Ann Zimmermann, Managing Editor | Sep 25, 2013 | Industry News
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. “Your customer engagement score is...
by Kim Zimmermann | Sep 25, 2013 | Solution Spotlight
StreamSend, an email marketing service provider and creator of the social marketing tool suite StreamSend Share 2.0, now offers businesses the opportunity to email their social shares automatically, increasing engagement, news feed visibility and traffic. StreamSend,...
by Kim Zimmermann | Sep 25, 2013 | Demanding Views
By Toyin Adon-Abel Jr., Marketing Operations Manager, The Pedowitz Group The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. By Toyin...
by Kim Zimmermann | Sep 24, 2013 | Industry News
Email is still a top touch point for all B2B marketing strategies, yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience...
by Kim Zimmermann | Sep 23, 2013 | Industry News
Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging content to be measured and optimized across web properties. The new functionality provides marketers flexibility and control to quickly implement...
by Kim Zimmermann | Sep 23, 2013 | Industry News
Outsell, a digital marketing Software-as-a-Service (SaaS) company, released Outsell Social, which is designed to help dealers engage with customers and prospects across popular social networks through the use of data and behavioral analytics. Outside Social has four...
by Kim Zimmermann | Sep 19, 2013 | Industry News
ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with social marketing products from Salesforce.com, including Buddy Media, Radian6 and...
by Kim Zimmermann | Sep 19, 2013 | Industry News
SAVO Group launched its latest software-as-a-service product suite that includes CRM Opportunity Pro, a new offering that integrates with CRM systems to provide opportunity-specific sources for salespeople. The suite is designed to equip sales teams to have more...
by Kim Ann Zimmermann, Managing Editor | Sep 18, 2013 | Industry News
While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of being buried in the graveyard known as the “spam” folder. There have been a number of developments in recent months that have made it harder for marketing emails...
by Kim Zimmermann | Sep 18, 2013 | Industry News
Cloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of...
by Kim Zimmermann | Sep 17, 2013 | Demanding Views
By Michael Litt, CEO and Co-founder, Vidyard After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having...
