StreamSend’s Automated Social Sharing

Published: September 25, 2013

StreamSend, an email marketing service provider and creator of the social marketing tool suite StreamSend Share 2.0, now offers businesses the opportunity to email their social shares automatically, increasing engagement, news feed visibility and traffic.

StreamSend, an email marketing service provider and creator of the social marketing tool suite StreamSend Share 2.0, now offers businesses the opportunity to email their social shares automatically, increasing engagement, news feed visibility and traffic.

Features

Emailing social shares automatically increases engagement as users see a business’ posts, visit them and choose to engage or “like.” Meanwhile, the businesses’ other posts get bumped up in those viewers’ news feeds.

By sharing to boards, businesses create topic areas of interest in their shares. Users subscribe and follow areas that interest them. Segmenting by those areas not only creates a common ground, it creates an ongoing conversation that only gets more interesting as users become reachable followers.

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Competitive Positioning

Businesses lose a measure of control when they share through social. Because social networks can’t show all posts at one time, messages eventually get dropped out of feeds. Email alerts help bump them back into the action.

Occupying a space between Big Data marketing automation and above trigger marketing in terms of complexity and execution, automatic automation is based on the email marketing and social posting of messages through marketing actions that businesses can set and forget. Messages and actions, in turn, can persist and reach, creating re-engagement as businesses either re-send, re-post or use email alerts. This is a highly effective process now that Facebook has instituted story bumping — the practice of showing older stories that are new and relevant to a specific user.

Contact Information

StreamSend
1107 9th Street, Suite #340
Sacramento, CA 95814
877-439-4078, ext. 1

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