by Kim Zimmermann | Sep 6, 2013 | Industry News
Demandbase, a B2B targeted marketing platform, announced that its real-time web visitor identification technology is now linked with Marketo’s marketing automation technology. The Demandbase Platform — which includes modules for Company Targeted Advertising,...
by Kim Zimmermann | Sep 5, 2013 | Industry News
The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The addition of these SEO/SEM services gives the company a better...
by Glenn Taylor, Associate Editor | Sep 4, 2013 | Industry News
Social media has long been the darling of B2C marketers, as it lends itself to quick, on-the-spot interactions with potential buyers. While the B2B sales cycle is longer and more complex, there are many opportunities to use social media to generate and nurture leads...
by Kim Ann Zimmermann, Managing Editor | Sep 4, 2013 | Industry News
There are sports coaches, life coaches, career coaches and other professionals who offer advice, encouragement and expertise from the sidelines. Jay Hidalgo, Founder and former CRO at ANNUITAS saw a need for a demand generation coach, so he recently started The Barzel...
by Kim Zimmermann | Sep 4, 2013 | Demanding Views
By Chris Hardeman, VP of Sales, Act-On Software Sales runs on high-octane fuel that consists of intelligence and time. When you know who to call, when to call them, what to listen for and what to say,...
by Kim Zimmermann | Sep 3, 2013 | Solution Spotlight
BuiltWith Technology Profiler is a technology tracking platform that is designed to provide intelligence and analysis related to a company’s technology use. BuiltWith Technology Profiler is a technology tracking platform that is designed to provide intelligence...
by Kim Zimmermann | Sep 3, 2013 | Industry News
Business.com recently released a report, titled: Small Business Pulse: 2013 Lead Generation Insights, which surveyed more than 500 active pay-per-lead advertisers across all industries. The report found that these companies are turning to lead generation to engage...
by Kim Zimmermann | Aug 30, 2013 | Industry News
Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content. Smart Content is designed to connect with the Silverpop Engage marketing database and the user web site, allowing for new, personalized content to be written...
by Kim Zimmermann | Aug 29, 2013 | Industry News
Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The...
by Kim Zimmermann | Aug 28, 2013 | Solution Spotlight
Marketing Advocate’s Through-Partner Marketing Automation (TPMA) solution helps vendors, manufacturers, brands and associations extend omnichannel marketing, lead management, lead scoring, analytics and more to partners and resellers. Marketing Advocate’s...
by Kim Zimmermann | Aug 28, 2013 | Demanding Views
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, “[W]e see B2B companies looking to apply process rigor, automation and performance measurement tools across the full demand side of their businesses, just as...
by Kim Zimmermann | Aug 28, 2013 | Industry News
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%,...
