by Tara Kelly, SPLICE | Feb 26, 2024 | Demanding Views
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing’s holy grail — hyper-personal, self-sustaining flywheels that leverage data to eliminate friction...
by Kelly Lindenau | Feb 22, 2024 | Blog
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2’s “Software Buyer Behavior Report” found that 75% of buyers want sales to be involved earlier in the process, while 68% don’t want to bring sales...
by Kelly Lindenau | Feb 21, 2024 | Industry News
Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines AI-powered creative engine with chat-based editor to help produce engaging video content. produce affordable and engaging social video...
by Kelly Lindenau | Feb 21, 2024 | Industry News
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable practitioners to gain more visibility into the impact brand, word of...
by Kelly Lindenau | Feb 20, 2024 | Industry News
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies with nothing more than hope. Recognizing the critical importance of...
by Kelly Lindenau | Feb 20, 2024 | Solution Spotlight
Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert and retain revenue. The company’s Verified Intent Platform captures signals from verified financial institution employees to deliver true intent...
by Kelly Lindenau | Feb 20, 2024 | Demanding Views
The internet, already a place where trends, products and platforms come and go with incredible speed and velocity, is changing faster than ever before. Propelled by the rapid rise of artificial intelligence (AI), mass adoption by global communities (5.3 billion people...
by Kelly Lindenau | Feb 14, 2024 | Industry News
Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge the gap between web engagement and revenue teams. According to a Salesloft blog post,the companies plan tocreate the first...
by Kelly Lindenau | Feb 12, 2024 | Industry News
Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help deliver accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations. According...
by Kelly Lindenau | Feb 12, 2024 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s user-generated insights to help deliver contextually...
by Kelly Lindenau | Feb 12, 2024 | Solution Spotlight
Glassbox’s digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams...
by Kelly Lindenau | Feb 9, 2024 | Demanding Views
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future looks bright for email, with the global marketing email market expected...
