by Kim Ann Zimmermann | Jun 21, 2013 | Industry News
Adaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way to get leads from its web forms and trade shows into the sales pipeline. The company had recently migrated to Salesforce.com for its CRM software and...
by Demand Gen Report Team | Jun 20, 2013 | Industry News
Users of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform. Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter,...
by Kim Zimmermann | Jun 19, 2013 | Industry News
Leads360, a provider of cloud-based intelligent sales automation solutions, announced that the company has changed its name to Velocify. Nick Hedges, CEO of Velocify, told Demand Gen Report that the rebranding more accurately reflects the vendor’s mission to...
by Fatima Lora, Assistant Editor | Jun 19, 2013 | Industry News
Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion, DemandGen International and BrightTalk shared strategies for harnessing online buyer behavior at BrightTalk’s 2013...
by Kim Zimmermann | Jun 18, 2013 | Demanding Views
By Brian Vass, VP of Marketing, Qvidian We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How...
by Kim Zimmermann | Jun 18, 2013 | Solution Spotlight
SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event,...
by Kim Zimmermann | Jun 18, 2013 | Industry News
Vidcaster, a provider of video marketing solutions, has announced an integration with Marketo that enables users to capture and score lead behavior with any video player embedded on a web site and funnel that data into Marketo’s marketing automation platform....
by Kim Zimmermann | Jun 17, 2013 | Industry News
Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce...
by Demand Gen Report Team | Jun 17, 2013 | Industry News
B2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according to a BtoB Magazine report titled: “The Emerging Role of B-to-B E-commerce.” The online survey was sponsored by SAP’s Ariba, Inc. and...
by Demand Gen Report Team | Jun 14, 2013 | Industry News
Just a week after spending $2.5 billion on ExactTarget, Salesforce has acquired business intelligence and analytics startup EdgeSpring. The details of the deal were not disclosed. “Business intelligence and analytics in the enterprise is massively painful and...
by Kim Zimmermann | Jun 13, 2013 | Industry News
Extraprise’s lead nurturing campaign was named finalist for the 2013 Stevie Award for Business-to-Business Marketing Campaign of the Year — Business Services and Diversified Services. The revenue optimization solution provider was nominated for its continuous...
by Kim Zimmermann | Jun 12, 2013 | Industry News
BrightEdge, a content marketing platform vendor, has closed $42.8 million in Series D funding, led by Insight Venture Partners. Insight Venture Partners joins existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Jim Yu, Founder...
