Leads360 Rebrands As Velocify to Highlight Focus On High-Velocity Sales Environments

Published: June 19, 2013

Leads360, a provider of cloud-based intelligent sales automation solutions, announced that the company has changed its name to Velocify.

Nick Hedges, CEO of Velocify, told Demand Gen Report that the rebranding more accurately reflects the vendor’s mission to help organizations across industries increase revenue and close deals more quickly.

“There is an explosion of marketing automation solutions,” Hedge said. “There is a huge volume of prospects coming into organization and the sales staff need a better way to organize. Our new name is intended to reflect what our solutions bring to the table for sales teams – the ability to increase the velocity of selling, in a very directed and deliberate manner.”

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He said the announcement also reflects the company’s rapid, triple-digit growth over the past three years.

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