by Kim Zimmermann, Managing Editor | Apr 10, 2013 | Industry News
Are marketing-generated leads really full of dreck, or is sales just unable to close deals? It is an age-old battle of wills that is getting more heated as the pressure is on both sales and marketing to meet ever-rising revenue targets. Many organizations are looking...
by Kim Zimmermann | Apr 9, 2013 | Solution Spotlight
Marketing Performance Management from Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best practice...
by Kim Zimmermann | Apr 9, 2013 | Industry News
Content marketing leaders will come together this month at the B2B Content2Conversion Conference. Among them is Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions Inc. Recently, Demand Gen Report had the opportunity to discuss current content...
by Kim Zimmermann | Apr 9, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business marketers: a way to create better-targeted customer treatments without hours of painstaking research. Indeed, consumer marketers have used predictive...
by Kim Zimmermann | Apr 9, 2013 | Industry News
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and...
by Kim Zimmermann | Apr 9, 2013 | Industry News
KnowledgeVision Systems, a provider of online video presentation technology, has announced the closing of $1.875 million in new financing from institutional, private and strategic investors, according to a company press release. The funds will be used for new product...
by Kim Zimmermann | Apr 8, 2013 | Industry News
HubSpot announced the availability of RetweetLab, a free tool for marketers to analyze their Twitter account as well as their competitor’s to measure the effectiveness of tweets. RetweetLab also measures the impact of hashtags on retweets from Twitter accounts...
by Kim Zimmermann | Apr 5, 2013 | Industry News
Since being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM. Demand Gen Report...
by Demand Gen Report Team | Apr 4, 2013 | Industry News
ReachForce, a provider of data management systems for B2B marketers, acquired SetLogik, a vendor of cloud-based data and analytics technology, to develop the Connected Marketing Data Hub. The Connected Marketing Data Hub offers an integrated suite with continuous data...
by Kim Zimmermann | Apr 3, 2013 | Industry News
Marketo has followed through on its plans to file an initial public offering (IPO), a move which also pulled back the curtain on the company’s finances, including a high growth rate and big losses. The company plans to trade as “MKTO” on the Nasdaq. Goldman,...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers. While the coordinates have provided an embarrassment of riches, the...
by Kim Zimmermann | Apr 2, 2013 | Solution Spotlight
DotNetNuke’s DNN Social gives businesses the ability to create and manage communities on their existing web sites, instead of driving customers to third-party social media platforms. This creates is a one-stop destination for customers to consume content,...
