HubSpot Launches RetweetLab For Marketers To Analyze Tweet Shareability

Published: April 8, 2013

HubSpot announced the availability of RetweetLab, a free tool for marketers to analyze their Twitter account as well as their competitor’s to measure the effectiveness of tweets.

RetweetLab also measures the impact of hashtags on retweets from Twitter accounts and offers a breakdown of the time of day the account receives the most retweets. In addition, the new tool analyzes the impact of call-to-action within tweets, such as “please retweet.”

{loadposition C2C13IAA}Other criteria measured by RetweetLab include:

  • Tweet length;
  • Reading grade level;
  • Capitalization percentage;
  • Most retweetable words; and
  • Sentiment.

HubSpot’s Social Media Scientist, Dan Zarrella, highlighted the impact of tweets via his personal and HubSpot’s account, as well as leading companies, including JetBlue, Starbucks and Mashable.

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