by Kelly Lindenau | Jan 23, 2024 | Industry News
The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place in Scottsdale, Ariz., will feature a roadmap consisting of hands-on and...
by Kelly Lindenau | Jan 23, 2024 | Industry News
Mixmax, a sales engagement platform, launched a new SMS feature that’s designed to help revenue teams better engage with their prospects and customers. According to the company, this feature can be used across the customer lifecycle to speed up communication and...
by Kelly Lindenau | Jan 23, 2024 | Industry News
Regie.ai, an AI-powered prospecting platform, released Sales Auto-Pilot, a new feature that combines the power of generative AI with business and buyer data to help automate prospecting tasks continuously. The new solution is designed to build target lead lists,...
by Kelly Lindenau | Jan 23, 2024 | Industry News
Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting landing pages in seconds using generative AI. The new feature infuses AI into the recently released Landing Pages, which...
by Kelly Lindenau | Jan 17, 2024 | Industry News
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own...
by Kelly Lindenau | Jan 17, 2024 | Demanding Views
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter clicks. This is true because customer data-driven...
by Kelly Lindenau | Jan 16, 2024 | Solution Spotlight
Litmus is designed to help marketers create, personalize, test, review and analyze every email send by providing a better way to build and test every outgoing message. The Lowdown Litmus Email Guardian proactively monitors all emails — such as templates and...
by Kelly Lindenau | Jan 16, 2024 | Blog
Live agents who connect with site visitors within two minutes of the prospect interacting with a chatbot have the highest chance of booking a meeting, according to new Drift research. The conversational sales and marketing company released the 2024 edition of its...
by Kelly Lindenau | Jan 12, 2024 | Industry News
TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access. The combined company — referred to as New TechTarget...
by Kelly Lindenau | Jan 12, 2024 | Industry News
Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox’s patented data privacy measures, the AI assistant is designed to provide users with the confidence that their...
by Kelly Lindenau | Jan 12, 2024 | Industry News
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated media solution for content syndication, enhanced account intelligence and digital advertising. Pipeline360 incorporates what was previously...
by Kelly Lindenau | Jan 12, 2024 | Industry News
Exclaimer, an email signature management platform, released its Social Feeds feature, which enables organizations to embed their social media posts directly into their email signatures. The new Social Feeds feature seeks to help organizations: Expand social...
