by Demand Gen Report Team | Dec 4, 2012 | Demanding Views
By Pawan Deshpande, CEO, Curata Curata released its second annual B2B Marketing Trends Report for 2012 and found that 87% of B2B marketers are using content marketing. This outranks all other marketing strategies including search engine marketing (67%), events (62%),...
by Demand Gen Report Team | Dec 3, 2012 | Industry News
Drupal cloud hosting provider, Acquia, recently announced the company has completed a $30 million financing round. The investment, led by Investor Growth Capital, brings the total investment in the company to $68.5 million. Participants in the funding round include...
by Demand Gen Report Team | Dec 1, 2012 | Solution Spotlight
Bulldog Solutions’ RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience acquisition, buyer insight assessments, solution nurturing and sales enablement into a highly focused...
by Demand Gen Report Team | Nov 29, 2012 | Industry News
Yesmail, an Infogroup company which powers intelligence customer interactions, released a set of new platform capabilities as part of its product strategy to help marketers deliver optimized email campaigns. In addition, Yesmail announced the launch of three new email...
by Alicia Fiorletta | Nov 29, 2012 | Industry News
Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset...
by Demand Gen Report Team | Nov 28, 2012 | Industry News
The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very satisfied with the level of effectiveness from their campaigns. The common causes cited by responses to the Lenskold Group study included a...
by Demand Gen Report Team | Nov 28, 2012 | Demanding Views
By Tony Tissot, Senior Director Of Marketing, eTrigue The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops. By Tony Tissot, Senior Director Of...
by Demand Gen Report Team | Nov 27, 2012 | Industry News
The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all...
by Demand Gen Report Team | Nov 26, 2012 | Industry News
LatticeEngines announced today that it has raised $20 million in venture funding. According to a company news release, the Series C funding round will be led by New Enterprise Associates, with existing investor Sequoia Capital also participating. Lattice Engines is a...
by Demand Gen Report Team | Nov 26, 2012 | Industry News
Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom Content Council. The study, “The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012,” is the...
by Demand Gen Report Team | Nov 21, 2012 | Industry News
Salesforce.com reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is on track to become the first cloud computing company with a $4 billion revenue run rate. The CRM vendor reported revenue of $788 million, or 33 cents a...
by Demand Gen Report Team | Nov 20, 2012 | Demanding Views
By Peter Gracey, President and COO, AG Salesworks When there are only a few days left in the quarter, what’s the atmosphere like in your sales office? Are your team members ripping their trade show stress balls to pieces? Are your sales reps snapping at each...
