by Demand Gen Report Team | Nov 20, 2012 | Industry News
Twitter has announced new features for its web site and mobile apps designed to simplify the process of sharing and finding content. Users will now have the ability to email tweets more easily from the Twitter web site. The embedded option, which will be available...
by Matthew S. McKenzie | Nov 20, 2012 | Industry News
On November 14, Marketo announced the launch of LaunchPoint, the company’s new partner ecosystem. The announcement was the third in a series related to the company’s Marketing Nation initiative, which was launched in late October. The current announcements...
by Matthew S. McKenzie | Nov 19, 2012 | Industry News
While content marketing is now a common practice, many businesses still fail to measure the outcome of their programs, according to the results of a new B2B marketing survey from Curata. The company’s second annual B2B Marketing Survey, conducted in October...
by Demand Gen Report Team | Nov 15, 2012 | Industry News
Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers’ data-gathering capabilities. The company’s Dynamic Progressive Forms (DPF) are designed for...
by Demand Gen Report Team | Nov 14, 2012 | Industry News
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel...
by Demand Gen Report Team | Nov 14, 2012 | Solution Spotlight
Bizo this week announced changes to the company’s self-service marketing platform for B2B marketers at small and midsized firms. According to the company, its Bizo Marketing Platform, Self-Service Edition has been expanded to include new social marketing and...
by Matthew S. McKenzie | Nov 14, 2012 | Industry News
Marketing automation vendor Eloqua is coming off a busy few months. In August, the company issued its IPO; the stock, which went public at $11.50 a share, currently trades around $19. Last week, Eloqua followed up with its biggest user conference to date, including...
by Demand Gen Report Team | Nov 14, 2012 | Demanding Views
By Mark Galloway, President of OppSource Do you have any recollection of what you read online yesterday? Or better yet—what you searched for online yesterday? For those of us who spend the better part of our days in front of a screen of some type, it’s almost...
by Demand Gen Report Team | Nov 13, 2012 | Industry News
Sales and marketing consultancy Corporate Visions, Inc. announced a new set of solutions for building and delivering sales and marketing messaging assets. According to a news release, the company’s Power Tools solution set includes three components designed to...
by Demand Gen Report Team | Nov 12, 2012 | Industry News
Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3. “For decades, marketers had no choice but to group their customers into audience segments, blast...
by Demand Gen Report Team | Nov 12, 2012 | Industry News
Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded...
by Matthew S. McKenzie | Nov 8, 2012 | Industry News
Eloqua CEO Joe Payne anchored his keynote at the company’s 2012 user conference with a blast from the past – his past. In the early 1990s, as a brand manager for Coca-Cola, Payne described a marketing organization driven by gut instinct rather than hard data....
