by Matthew S. McKenzie | Nov 8, 2012 | Industry News
Eloqua CEO Joe Payne anchored his keynote at the company’s 2012 user conference with a blast from the past – his past. In the early 1990s, as a brand manager for Coca-Cola, Payne described a marketing organization driven by gut instinct rather than hard data....
by Demand Gen Report Team | Nov 8, 2012 | Solution Spotlight
During yesterday’s Eloqua Experience keynote, company CEO Joe Payne ran through a long list of new additions to its marketing automation platform. Judging from the audience response, however, the company’s just-announced display ad platform, AdFocus,...
by Demand Gen Report Team | Nov 8, 2012 | Demanding Views
By Frank Dale, CEO and President at Compendium Content marketing is a new discipline that’s gaining a lot of attention for its ability to drive product demand and shorten the sales cycle. By developing and marketing information that is easily found by prospects,...
by Demand Gen Report Team | Nov 7, 2012 | Industry News
Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference. The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform,...
by Demand Gen Report Team | Nov 6, 2012 | Industry News
Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects. A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing...
by Demand Gen Report Team | Nov 6, 2012 | Industry News
Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua’s marketing automation platform. The integration allows Eloqua users to access Brainshark online videos to improve the effectiveness of...
by Demand Gen Report Team | Nov 5, 2012 | Industry News
Marketing automation vendor HubSpot announced today that it has closed a new round of financing and shared some of its Q3 2012 financial results. The company said that it has secured a $35 million mezzanine financing round. Investors in the new round include a...
by Demand Gen Report Team | Nov 2, 2012 | Industry News
TrendSpottr, Salesforce.com Unveil Analytics Integration TrendSpottr, a provider of predictive analytics services, announced a partnership with Salesforce.com. According to TrendSpottr, its real-time predictive analytics will now be available through the Salesforce...
by Demand Gen Report Team | Nov 2, 2012 | Industry News
There’s no need to build the case for cross-channel marketing because it’s already top of mind for a majority of marketers. But cross-channel initiatives still face challenges, including budget constraints, lack of technical expertise and staffing. A...
by Demand Gen Report Team | Nov 1, 2012 | Industry News
SAP on Wednesday made a series of announcements intended to establish the company as a major player in the enterprise social software space – and to step up its game against Salesforce.com The key announcement was the release of a new platform, SAP Jam, which combines...
by Mike Santos | Oct 31, 2012 | Industry News
Marketing automation vendor Marketo today announced that it has released a new framework for linking third-party applications to its core marketing software platform. The framework, called Webhooks, is described by the company as a “push technology” that...
by Demand Gen Report Team | Oct 31, 2012 | Industry News
More than ever before, the U.S. job market is in a state of flux. More people are changing jobs with greater frequency; in August, 2011, for example, 3.1 million people changed jobs. By August, 2012, 4.3 million people per month were changing jobs. For B2B marketers...
