by Demand Gen Report Team | Oct 31, 2012 | Demanding Views
By Troy Burk, CEO and Founder of Right On Interactive As marketers plan for 2013, many will be figuring out how they can economize, yet again, next year. Only 15 percent of companies plan to budget more for marketing in 2013, while 21 percent plan to scale back,...
by Demand Gen Report Team | Oct 31, 2012 | Industry News
Return Path, a provider of email delivery and intelligence services, announced last week that it had acquired Montreal-based firm Context.IO. Financial terms of the deal were not disclosed. Context.IO develops API interfaces between email data stores and business...
by Demand Gen Report Team | Oct 26, 2012 | Industry News
InfoArmy announced this week that it had raised $17.3 million in Series B funding to finance the company’s data-as-a-service competitive intelligence service. The funding was announced at the CrowdConf 2012 event. InfoArmy describes itself as “crowdsourced...
by Demand Gen Report Team | Oct 25, 2012 | Industry News
SalesFUSION, a provider of integrated marketing and sales solutions, has announced a partnership with WebAttract, a webinar demand creation and management consultancy. In addition, SalesFUSION has released FUSIONcast, a web campaign management platform within the...
by Demand Gen Report Team | Oct 25, 2012 | Industry News
Marketing automation vendor Eloqua, fresh off its recent IPO, announced its third quarter 2012 results Wednesday afternoon, including 30% year-over-year revenue growth. According to the company, total revenue for Q3 of 2012 was a record $23.8 million, compared to...
by Demand Gen Report Team | Oct 24, 2012 | Industry News
Virtually all B2B marketers now engage in content marketing, and the use of various content formats is up across the board, according to a new study. The 2013 B2B Content Marketing study, conducted by the Content Marketing Institute and MarketingProfs, and sponsored...
by Demand Gen Report Team | Oct 24, 2012 | Industry News
Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company’s marketing automation users and connect them with third-party tools and services. Marketo Program Exchange is being positioned as...
by Demand Gen Report Team | Oct 23, 2012 | Industry News
Optify, a provider of digital marketing software, today announced new lead intelligence capabilities for the company’s suite of marketing automation products. The company’s new Optify Connect, according to a news release, will allow B2B marketers to...
by Demand Gen Report Team | Oct 23, 2012 | Industry News
Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings of its third annual Bt2B Buying Survey. The report, underwritten by Act-On Software, and titled “Inside The Mind Of The B2B Buyer,” found the...
by Matthew S. McKenzie | Oct 23, 2012 | Industry News
At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked a room full of marketers how many were still using Excel spreadsheets to track their performance. About 90% of them raised their hands. Russo said he wasn’t...
by Demand Gen Report Team | Oct 23, 2012 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz GroupEditor’s Note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – including strategy,...
by Demand Gen Report Team | Oct 22, 2012 | Industry News
Aprimo, a provider of B2B and B2C marketing automation solutions, today released an update to its Aprimo Relationship Manager, part of the company’s suite of cloud-based Integrated Marketing Management (IMM) applications. According to a company news release,...
