by Mike Santos | Sep 25, 2012 | Solution Spotlight
The vast majority (85%) of B2B organizations indicate that their customer and prospect data is frequently incorrect, out of date and/or obsolete, according to Demand Gen Report research. For OEMs and manufacturers with channel networks, however, the problem is...
by Demand Gen Report Team | Sep 25, 2012 | Demanding Views
By Joe Cordo, CMO of Extraprise Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind of marketing to customers and...
by Demand Gen Report Team | Sep 25, 2012 | Solution Spotlight
Sales performance management vendor Qvidian recently released a major update to its sales playbooks and analytics software, including tighter integration with the Salesforce.com platform. Qvidian Sales Playbooks use an automated and standardized process to provide...
by Matthew S. McKenzie | Sep 25, 2012 | Industry News
This year’s Dreamforce event, held last week in San Francisco, was certainly bigger than ever, with Salesforce claiming around 90,000 attendees. And while Dreamforce is increasingly known for its circus-like atmosphere, superstar keynotes and massive presence in...
by Demand Gen Report Team | Sep 21, 2012 | Industry News
Treehouse Interactive this week announced a series of updates to the company’s MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform. The Salesforce Sales Cloud enhancements integrate...
by Matthew S. McKenzie | Sep 20, 2012 | Industry News
The Salesforce Marketing Cloud may be one of the main attractions at this week’s Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company’s Data.com Social Key service that we saw demoed earlier today....
by Demand Gen Report Team | Sep 19, 2012 | Industry News
Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new...
by Demand Gen Report Team | Sep 18, 2012 | Industry News
Demandbase, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform. Demandbase Real-Time Identification gathers information and insights on...
by Demand Gen Report Team | Sep 18, 2012 | Solution Spotlight
Marketing automation software provider Lyris last week introduced a new software platform, Lyris One, the puts the focus on integrating and leveraging “Big Data” sources with a company’s B2B marketing campaigns. According to a company news release, the Lyris One...
by Demand Gen Report Team | Sep 18, 2012 | Demanding Views
By Joe Cordo, CMO of Extraprise Editor’s note: This is the first in a two-part series. Multi-channel marketing is not new. Its genesis comes from integrated marketing communications, and its most recent evolution is from the vast number of possible customer...
by Demand Gen Report Team | Sep 18, 2012 | Industry News
Over the past 12 months, we’ve seen a series of high-profile studies that establish the relationship between marketing automation, marketing ROI metrics and successful lead-generation strategies. This week, there’s an especially notable addition: the 2012...
by Demand Gen Report Team | Sep 17, 2012 | Industry News
Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials. “Social Sign-In benefits both buyers and marketers, making registration...
