by Demand Gen Report Team | Sep 4, 2012 | Industry News
IDG Enterprise recently released the results of its 2012 Content Marketing Trends study. With more than 740 responses from B2B marketers, the study offers yet another set of data points for this fast-moving and constantly changing market. This Slideshare presentation...
by Demand Gen Report Team | Sep 4, 2012 | Demanding Views
By Jon Russo, Founder of B2B Fusion GroupJonathan Becker (@jbecker), the CMO of SAP, presented at this year’s Sirius Decisions conference on how important it is in a B2B buying cycle to “market to people, and not market to buildings.” Let’s...
by Demand Gen Report Team | Sep 4, 2012 | Solution Spotlight
Pardot last week announced a number of updates to the company’s flagship marketing automation platform. This round of updates – which follow more than a dozen other new features released earlier this quarter – focus on the Pardot platform’s landing page...
by Demand Gen Report Team | Sep 4, 2012 | Industry News
Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search – has long been a popular marketing tool for consumer companies. Now, retargeting is also gaining traction in the B2B market. While consumer-focused...
by Demand Gen Report Team | Aug 30, 2012 | Industry News
A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how email subject lines affect user engagement metrics. The study, which involved a random sample of the firm’s email campaigns, analyzed...
by Demand Gen Report Team | Aug 29, 2012 | Industry News
HubSpot today announced the release of HubSpot 3, the latest version of the company’s flagship marketing automation platform. The update was officially unveiled during HubSpot’s Inbound Marketing event, being held this week in Boston. According to HubSpot...
by Demand Gen Report Team | Aug 28, 2012 | Solution Spotlight
There’s no doubt that sales and marketing organizations are embracing mobile technology. As this week’s Demand Gen Report feature story points out, best-in-class field sales organizations are far more likely to adopt mobile tools, and they’re also...
by Demand Gen Report Team | Aug 28, 2012 | Demanding Views
By Tom Jacobs, President, Jacobs Agency Today, buyers from both worlds – B2B and B2C – control how they consume information. The evolution from one-way communication to more complex, two-way conversations between a brand and its audience gives power to the purchaser....
by Fatima D. Lora, Assistant Editor | Aug 28, 2012 | Industry News
Best-In-Class Firms Embrace Mobile CRM, Remote-Data Access Aberdeen Research conducted the study to identify emerging best practices for managing mobile sales effectiveness and to provide a framework by which readers can assess their own mobility strategies. The term...
by Demand Gen Report Team | Aug 27, 2012 | Industry News
“The greatest pessimism lies among business-to-business companies. These companies have not seen their markets rebound,” said Christine Moorman, Director of The CMO Survey and T. Austin Finch, Sr. Professor of Business Administration at Duke’s Fuqua...
by Demand Gen Report Team | Aug 24, 2012 | Industry News
Blackboard Learn for Sales users can deploy the Brainshark capabilities for sales training and professional development programs, including courses compliant with widely-adopted SCORM and AICC enterprise e-learning content standards. The Blackboard Learn for Sales...
by Demand Gen Report Team | Aug 23, 2012 | Industry News
Designed with input from existing Act-On partners and customers, APEX offers companies that need specialized products and expertise, and those who provide such services, to easily find each other. Partners fall into three major categories: Technology Partners have a...
