by Michael Katz & Shayne Jackson, Gartner | Jan 2, 2024 | Demanding Views
The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their sellers are struggling to adapt to customer needs and expectations....
by Kelly Lindenau | Dec 27, 2023 | Blog
B2B buyers don’t directly initiate contact with sales until they’re about 70% through their buying journey — and 84% of the time, they already know what vendor they’re going to pick, according to a new report released by revenue AI-powered ABM...
by Kelly Lindenau | Dec 27, 2023 | Industry News
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users connect any Twilio number to ProTexting’s SMS marketing dashboard. The partnership was formed to help simplify the process...
by Kelly Lindenau | Dec 20, 2023 | Financial News
Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors. Redactable’s AI-driven platform leverages natural language processing and machine...
by Kelly Lindenau | Dec 19, 2023 | Solution Spotlight
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected and data connected. Using...
by Kelly Lindenau | Dec 18, 2023 | Industry News
Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology into Prodigy, a cloud-based production data platform. Through the partnership, the companies hope to empower brand marketers with access to...
by Kelly Lindenau | Dec 15, 2023 | Industry News
Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable’s cross-channel marketing capabilities with Smartling’s LanguageAI platform to help...
by Kelly Lindenau | Dec 15, 2023 | Industry News
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director. In his new role, Nachlis plans to steer the company toward new horizons and expand its services by utilizing generative AI while expanding...
by Cindy Brown, ViralGains | Dec 15, 2023 | Demanding Views
In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and increasing concerns around privacy, agencies are facing a new...
by Kelly Lindenau | Dec 14, 2023 | Industry News
Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to enable marketers to create targeted and personalized campaign experiences at scale. GeneratorAI leverages Folloze Experience templates to help simplify...
by Kelly Lindenau | Dec 13, 2023 | Industry News
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers. The first features to be released under Labs include: MultiView Campaigns, which connect...
by Kelly Lindenau | Dec 13, 2023 | Solution Spotlight
Applause is a world leader in testing and digital quality. Utilizing its test case management platform and leveraging the expertise of the uTest community of more than 1 million independent digital testers worldwide, the company aims to deliver authentic feedback on...
