Demand Gen Report
Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with...
Latest Posts
B2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” —…
Industry News September 16
The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners
Although I love diving into conversations about AI, but many tend to circle around the same topics — its risks, ethics and potential — often ending with the familiar refrain…
Industry News September 14
AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content…
Demanding Views September 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
