by Demand Gen Report Team | Aug 22, 2012 | Industry News
Too Few – Or Too Many – Data-Driven Decisions CEB used five questions to test marketers’ statistical aptitude, ranging from basic to intermediate. According to the report, 44% of marketers answered almost all of the questions incorrectly, and very few (6%)...
by Demand Gen Report Team | Aug 20, 2012 | Industry News
The distinction between frequency and cadence, according to Mike Gospe, Co-Founder and Principal of KickStart Alliance and author of The Marketing High Ground, is one that can make or break a campaign managed with a marketing automation solution. “A lot of...
by Demand Gen Report Team | Aug 20, 2012 | Demanding Views
By Peter Gracey, President, COO and Co-Founder, AG Salesworks One way to measure the quality of a business conversation is by the way your prospect talks about you once the discussion is over. In other words: Yes, you want them to talk about you behind your back. But...
by Demand Gen Report Team | Aug 20, 2012 | Solution Spotlight
Over the past few years, a number of vendors have built solutions that append and expand upon the data entered in traditional web forms. This includes netFactor, whose formIQ service uses behavioral tracking, analytics and third-party databases to create a more...
by Demand Gen Report Team | Aug 16, 2012 | Industry News
Forrester’s study yielded five key findings that impact today’s marketers: · Marketers have accepted multichannel marketing as common practice – 40% of respondents assessed themselves as mature practitioners of multichannel marketing. · A skills gap...
by Demand Gen Report Team | Aug 15, 2012 | Industry News
Key elements of Jive for Marketing Teams include: Extended team collaboration: Jive’s External Groups capability allows extended marketing teams, including outside agencies and contractors, securely collaborate in a single workspace, while sharing only materials...
by Demand Gen Report Team | Aug 14, 2012 | Industry News
The B2B social marketing space is big, and it’s getting bigger every day – and it’s very easy to get lost. Get your bearings and chart a course to success with this week’s infographic, which covers the differences between key social marketing...
by Owen McDonald, Contributing Author | Aug 14, 2012 | Industry News
Discount Pricing Strategy Pays Off Industry reaction to Eloqua’s IPO performance was almost uniformly upbeat. “Eloqua opened nicely and saw an immediate lift,” said Chris Golec, Founder & CEO of Demandbase. “They were conservative and priced at a discount to...
by Demand Gen Report Team | Aug 13, 2012 | Solution Spotlight
“It’s incredibly important to test marketing emails across different environments before hitting the ‘send’ button,” said Paul Farnell, CEO of Litmus, in a company release. “The problem is, we can’t have all the different...
by Demand Gen Report Team | Aug 13, 2012 | Demanding Views
By Julie Zadow, Marketing VP, Aberdeen Group I’ve been thinking about the adage that everything old becomes new again, and about how it relates to the epic rise of content marketing as a buzzword, rallying cry and all-important directional philosophy for...
by Demand Gen Report Team | Aug 13, 2012 | Industry News
The Social Media Bundle allows non-marketing employees, including local sales reps, to automate their social media marketing efforts with pre-configured social media campaigns. The posts in these campaigns can include links to rich media and content marketing...
by Demand Gen Report Team | Aug 9, 2012 | Industry News
“Expecting to drive heavy sales through a single-touch to a cold list isn’t realistic,” she added. “Entering fresh, new and verified contacts (quality data) into a program that will touch them several times, and engage with them with relevant content increases...
