by Demand Gen Report Team | Jun 26, 2012 | Industry News
Download The 2012 Sales And Marketing Integration Award Report Here While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms. The 2012...
by Demand Gen Report Team | Jun 25, 2012 | Industry News
In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in successful demand generation. DemandGen Report (DGR): While...
by Demand Gen Report Team | Jun 22, 2012 | Industry News
NetProspex determines a client’s ideal buyer profile, ensuring a prospect database is properly targeted towards the correct decision makers. The company ensures data quality using on its proprietary CleneStep methodology, identifying incorrect contact...
by Demand Gen Report Team | Jun 21, 2012 | Industry News
Register for this 60 minute webinar — The Sales & Marketing Transformation Triad: 3 Keys To Tying New Technology Rollouts To Business Results – on Tuesday, June 26, 2012 1:00 PM – 2:00 PM EDT. DemandGen Report (DGR): Couch & Associates has a lot of...
by Demand Gen Report Team | Jun 19, 2012 | Industry News
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” lists. VerticalResponse Social is a self-service marketing solution designed to help marketers take the guesswork out of social media and extend the reach of...
by Demand Gen Report Team | Jun 18, 2012 | Industry News
By Joe Smith, EVP, Corporate Sales and Marketing, Invenio Marketing Solutions Lead nurture programs are key to keeping a company’s pipeline in motion. For nurture programs to be successful, businesses need to ensure there are ongoing, targeted communications...
by Demand Gen Report Team | Jun 18, 2012 | Industry News
“The new email marketing application…allows us to execute campaigns to a very targeted subset of our house list, and when they respond Optify automatically appends their previously anonymous visitor history from our web site to their contact record,” said...
by Demand Gen Report Team | Jun 15, 2012 | Industry News
As a highly informative and educational conference, the program is designed for chief executive and chief marketing officers and will highlight how leading companies are adapting their processes and tools to gather fact-based intelligence on campaign components such...
by Demand Gen Report Team | Jun 14, 2012 | Industry News
During the event, the participants discussed how marketers can get caught up in focusing on channels and tactics while losing sight of or never developing a cohesive cross-channel marketing strategy. The panel also focused on how a clear understanding of each buyer...
by Matthew S. McKenzie | Jun 12, 2012 | Industry News
Integration Versus Alignment The concept of sales and marketing alignment is already familiar to B2B marketers. It requires sales and marketing teams to accept the need to collaborate, develop shared definitions and metrics, and agree upon a common set of processes....
by Demand Gen Report Team | Jun 12, 2012 | Industry News
By Bryan Ehrenfreund, VP, Digital Strategies, Televerde As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program performance....
by Demand Gen Report Team | Jun 12, 2012 | Industry News
Brainshark, Inc., a provider of online and mobile presentations, announced a set of new features for SlideShark Team Edition, a multi-user version of the company’s SlideShark mobile app for viewing and sharing PowerPoints on the iPad. SlideShark Team Edition is...
