Optify Adds Email Marketing And Closed-Loop Response Tracking To Inbound Marketing Suite

Published: June 18, 2012

“The new email marketing application…allows us to execute campaigns to a very targeted subset of our house list, and when they respond Optify automatically appends their previously anonymous visitor history from our web site to their contact record,” said Benjamin Christie of GourmetAds, in a company press release. “The ability to track all of our online marketing efforts in one integrated solution is another huge plus we’ve seen from Optify.”

Key features include closed-loop visitor and response tracking; contact manager and activity history; an HTML email builder and ExactTarget embedded technology for email campaign functionality.

“The addition of email marketing to Optify’s Inbound Marketing Suite gives marketers a powerful way to follow up and engage with the inbound leads they drive with SEO and social media,” said Rob Eleveld, CEO of Optify, in a press release. “And the tight integration of email with our web site visitor intelligence empowers sales to see which prospects are interested based on their web site research activity. By closing the loop between their prospects’ email responses and activity history, we provide sales with more leads to follow up with — leads that were previously just anonymous visitors.”

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