by Demand Gen Report Team | Apr 11, 2012 | Industry News
“SmartForms was launched in response to growing concerns by B2B marketers about the gap between the need to capture rich business firmographic information from new leads, and the need to keep registration forms short,” said Justin England, VP of Business Development,...
by Demand Gen Report Team | Apr 10, 2012 | Demanding Views
Challenge #1: You lack a specific expertise or bandwidth Effective marketing organizations require a wide range of expertise, and there are times when some component in the marketing process is unavailable or inadequately staffed. Marketing analytics, database...
by Demand Gen Report Team | Apr 10, 2012 | Solution Spotlight
When logged into Microsoft Dynamics CRM, sales reps and marketers can share Brainshark video presentations with leads and contacts in the system, and customize the content for various audiences. Recipients can view this content quickly and conveniently on their...
by Demand Gen Report Team | Apr 9, 2012 | Industry News
“Marketing automation is just one of the many fantastic built-in features of LeadMaster,” noted LeadMaster CMO Andy Brownwell, in a company press release. “We believe it’s important to provide a complete solution for customers. Providing a CRM or lead...
by Mike Shanker, CEO, Extraprise | Apr 3, 2012 | Demanding Views
Companies generally know what marketing is, but don’t necessarily know what to do with it. Jokes abound: “I waste half of my marketing investment. I just don’t know which half” and “Marketing is where the rubber meets the sky,” to mention a few. All...
by Demand Gen Report Team | Apr 2, 2012 | Industry News
According to a company press release, the Infusionsoft Spring 2012 release includes a number of new and updated tools designed to assist small business owners with the sales and marketing process. Key features in the update include an updated user interface that...
by Demand Gen Report Team | Apr 2, 2012 | Industry News
According to a Callidus press release, Certify Data Systems will use the LeadFormix platform to “provide its sales and marketing organizations with high-value insights from web, search, and social channels, coupled with tools to deliver high-impact marketing...
by Demand Gen Report Team | Mar 29, 2012 | Industry News
The Dun & Bradstreet Data Universal Numbering System, commonly known as D-U-N-S, is widely recognized as a de facto global business standard. The nine-digit D-U-N-S number provides a unique system for identifying and validating more than 205 million business...
by Demand Gen Report Team | Mar 27, 2012 | Solution Spotlight
Kwanzoo last week announced the availability of Smart Banners, the company’s new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive marketers who want to create, test, and modify banner ad...
by Demand Gen Report Team | Mar 27, 2012 | Demanding Views
By Adam B. Needles, Author, “Balancing the Demand Equation” We’re at a crossroads in modern B2B demand generation. Fifty-eight percent (58%) of marketing automation adopters cite “generate more leads” as a key motivator, according to Gleanster. Similarly, 78% of...
by Demand Gen Report Team | Mar 26, 2012 | Industry News
ExactTarget offers a suite of SaaS-based products designed to help companies manage customer communications, including email, mobile and social media. The company works with brands including Priceline.com, Microsoft Corp. and Angie’s List. According to the...
by Demand Gen Report Team | Mar 23, 2012 | Industry News
Some of the study’s marketing automation finding highlights include: 32% of respondents use their marketing automation platforms only occasionally; Of those that say their organizations benefit from marketing automation, 58% cite better business intelligence and...
