by Demand Gen Report Team | Mar 22, 2012 | Industry News
“Mobile is a veritable lifeline to B2B executives’ livelihoods,” Kerley says. “In order to be a thriving company that looks to the future, not operates in the past, B2B marketers must adjust, align and advance their content marketing strategies and tactics so as...
by Demand Gen Report Team | Mar 21, 2012 | Industry News
On the other hand, the study found that nearly 85% of marketers require that leads meet a given set of criteria, such as job title or industry, before they can be passed to sales. More than half of these marketers went even further, using complex qualifiers that...
by Demand Gen Report Team | Mar 20, 2012 | Demanding Views
By Jason Miller, Program Manager for Social Media and Content, Marketo With Facebook poised to be one of the all-time top initial public offerings in history – potentially valued up to $100 billion when it’s all said and done – the entire web ecosystem and...
by Demand Gen Report Team | Mar 19, 2012 | Industry News
[This integration] is an evolution for Marketo,” Albright told DemandGen Report. “It increases the overall accessible market to us. It’s easy decision for us because we’re getting pulled very aggressively into that market and Microsoft Dynamics CRM...
by Demand Gen Report Team | Mar 15, 2012 | Industry News
The new Facebook integration features build on an existing set of tools within the SocialFUSION module that include social sharing, social publishing and integrated tracking. All of these tools, in turn, tie into the company’s flagship SalesFUSION suite, which...
by Demand Gen Report Team | Mar 15, 2012 | Industry News
Eloqua recently launched a “How To” presentation called “From Content to Customer,” which will be highlighted during the upcoming event. “The Content2Conversion conference is focused entirely on the nexus between content and customer, which is why we are thrilled to...
by Demand Gen Report Team | Mar 13, 2012 | Demanding Views
By Adam Blitzer, Co-Founder & COO, Pardot In 2011, B2B marketers made great strides in understanding how to capitalize on social media channels. By integrating social efforts with marketing automation and CRM systems, companies can take it up another notch. The...
by Demand Gen Report Team | Mar 13, 2012 | Solution Spotlight
The software offers budgeting, project management, scheduling, registration, speaker/exhibitor/sponsor management, lead retrieval, event web sites, seating, surveying, email marketing, venue selection, booth purchasing, social networking and mobile applications. The...
by Demand Gen Report Team | Mar 12, 2012 | Industry News
“Every year we like to look back and see the marketing automation success our customers realize by way of the data,” said Justin Gray, CEO, LeadMD. “LeadMD’s clients sent out more than 500 million emails last year, but we wanted to know what those emails,...
by Demand Gen Report Team | Mar 8, 2012 | Industry News
Among its customers on the Spark platform is Post.Bid.Ship., an organization that aids shippers and transportation providers in the commercial transportation market. The company reported using the Spark platform to increase lead generation by more than 300%; reduce...
by Demand Gen Report Team | Mar 7, 2012 | Industry News
Adding Email Marketing Capabilities “We saw the potential to bring these things together in a marketing suite – to combine social marketing, search marketing, and publicity,” Vocus EVP and COO Bill Wagner told DemandGen Report. “If you do social...
by Demand Gen Report Team | Mar 5, 2012 | Demanding Views
1. Content Management Systems The content to conversion journey typically starts with some high-level content like blogs, videos, newsletters and more. Even those cool infographics have to live somewhere people can find them. Churning out all your content can be...
