etouches API Streamlines Event Management, Integrations, To Connect Marketing Platforms

Published: March 13, 2012

The software offers budgeting, project management, scheduling, registration, speaker/exhibitor/sponsor management, lead retrieval, event web sites, seating, surveying, email marketing, venue selection, booth purchasing, social networking and mobile applications.

The product line offers tools for custom reporting, data import/export, and a full API to streamline integrations. The API is aimed at helping organizations manage their own technology ecosystems by tying together various customer relationship, marketing automation, social networking and mobile platforms.

Several partners including mobile application providers EventMobi and QuickMobile, as well as private social networking provider, Pathable, have already utilized the new API to pass data between the etouches event system and their applications, according to a company press release.

“We firmly understand that any event management system is just one part of an organization’s overall information management infrastructure,” noted Leonora Valvo, Visionary Founder & CEO, etouches. “Event data is the next big data; it provides incredible behavioral insight into customers adding to an organization’s predictive capabilities.”

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