by Demand Gen Report Team | Oct 17, 2011 | Industry News
BlueBird uses these platforms to improve program ROI by fostering relationships between companies and their prospects. BlueBird works with customers to build programs designed to help generate demand, nurture and score leads and increase lead velocity through the...
by Demand Gen Report Team | Oct 12, 2011 | Industry News
One driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution. Hot Prospects is a real-time lead and opportunity barometer, designed to provide a graphical dashboard within Salesforce.com that allows salespeople to focus on ready-to-buy...
by Demand Gen Report Team | Oct 11, 2011 | Industry News
“We stepped back and said ‘let’s create a general Marketo application that’s extremely simple to use and deploy with the core functionality that’s needed for small businesses to grow faster,’” said Paul Albright, Chief Revenue Officer, Marketo....
by Demand Gen Report Team | Oct 11, 2011 | Industry News
By Michael Shanker, CEO & Director, Extraprise Last week, in part one of our three part series, we examined how critical it is to understand your organization’s marketing maturity when it comes to creating an effective multi-channel marketing strategy. While...
by Demand Gen Report Team | Oct 11, 2011 | Industry News
“Today, marketers must listen carefully to their customers and deliver the most relevant content at the moment they want it most,” said Bill Nussey, President and CEO of Silverpop. “Our acquisition of PlacePunch, a true pioneer in the location-based marketing space,...
by Demand Gen Report Team | Oct 7, 2011 | Industry News
Each of The Demand Curve engagements results in an assessment report that benchmarks and prioritizes an action-ready plan and an “architecture for demand,” according to Harte-Hanks. Specifically, the assessment may include any or all of these components:...
by Demand Gen Report Team | Oct 6, 2011 | Industry News
The company’s i2i marketing services focus exclusively on aligning sales and marketing to drive revenue at the right time, with the right offer, and in the right place during each stage of the customer life cycle. The services are designed to transform data into...
by Demand Gen Report Team | Oct 5, 2011 | Industry News
The Cambrige, MA-based company offers reporting functionality to measure activities performed rather than data entered. This feature is designed to enable sales to leverage the amount of time spent on filing paperwork, while managers have a more accurate view into...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
LoopFuse recently announced enhancements to the latest release of its marketing automation suite, including role-based security permissions and custom event tracking. The new functionality will be available to customers using both the paid and free versions of...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
By Michael Shanker, CEO & Director, Extraprise For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of questions to...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
Microsoft sought a better way to engage with decision makers for core IT infrastructure, business productivity and application development, but was having trouble moving its enterprise sales group and channel partners from the traditional product/solution...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
Additionally, sales teams must be prepared to have strategic, problem solving, value-creating and differentiated conversations, rather than traditional product, feature, benefit pitches. “Sales professionals must become more proficient with online selling,” said Jim...
