by Jeff Pedowitz, President and CEO, The Pedowitz Group | Jul 5, 2011 | Industry News
Marketers who want to move from traditional marketing to revenue marketing need to do the same thing. They need a Revenue Marketing Playbook™. Marketing is much more than building brand and driving impressions. B2B marketers who have spent the better part of the last...
by Demand Gen Report Team | Jul 1, 2011 | Industry News
“In any industry, information and insight is key to success, but when it comes to channel sales, information is at a premium,” said Mark Greene, CEO, Channelinsight. “Without quick, accurate sales data, companies experience lost revenues, overpayments and ineffective...
by Demand Gen Report Team | Jun 30, 2011 | Industry News
The solution provider received net proceeds of roughly $3.4 million from the offering after deducting placement agent’s commissions and estimated offering expenses and intends to use the proceeds from the sale for working capital and general corporate purposes....
by Demand Gen Report Team | Jun 30, 2011 | Industry News
Winning organizations are recognized for their accomplishments in driving revenue by upgrading lead generation and lead management programs and leveraging marketing automation technology. “The winners demonstrate that clicks, email opens, forms completed or...
by Demand Gen Report Team | Jun 28, 2011 | Industry News
Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline. Winning companies also successfully eliminated manual...
by Demand Gen Report Team | Jun 28, 2011 | Industry News
Yet you have invested in these leads, and many of them are long-term opportunities worth developing. To maximize your return on investment you have to nurture these leads. Lead nurturing is a top priority for most marketers; not long ago DemandGen Report found that...
by Demand Gen Report Team | Jun 28, 2011 | Industry News
The marketing accelerators are designed to provide embedded marketing functionality available for Sage and Saleslogix CRM users, including email marketing and trigger-based campaigns; web visitor tracking; landing and lead capture pages, social media publishing,...
by Demand Gen Report Team | Jun 27, 2011 | Podcasts
DemandGen Report Editor Andrew Gaffney caught up with Koen De Witte, Chief Weaving Officer of LeadFabric, at the SiriusDecision Summit May 4-6, 2011 in San Francisco, to discuss the difference between U. S. and European demand generation trends. De Witte noted that...
by Demand Gen Report Team | Jun 24, 2011 | Industry News
“Marketers have a variety of vendors they use for data, social, webinar and other activities,” Kardon told DemandGen Report. “So often, the buyer information – ‘digital body language’ – from these programs are in separate silos. The more information you know...
by Demand Gen Report Team | Jun 23, 2011 | Industry News
While developing a solution that conforms to EU policy, Pardot also has developed a universal opt-out initiative to comply with the U.S. Do Not Track Initiative. Rather than a pop-up verification, the decision to opt-out is controlled by the visitor’s web...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
The quality of a vintage is contingent on a number of different factors; location, weather, plant maturity, soil conditions, and the aging process. In some years, these factors combine to create a uniquely high quality wine. The prospects that seed top-line growth in...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
DemandGen Report: In your presentation you discussed progressive profiling and progressive forms, where leads enter more in-depth information over time. How does this tactic help marketers garner actionable information about prospects? Bryan Brown: Fortunately, most...
