by Demand Gen Report Team | Jun 21, 2011 | Industry News
Robust economic growth in Asia has rapidly fueled demand for marketing automation services and consulting in that region. “DemandGen International is the only global consulting company that is 100% focused on marketing automation, so our expansion into Asia is a...
by Demand Gen Report Team | Jun 20, 2011 | Industry News
Brown, who brings 20 years of marketing leadership expertise in demand generation analytics, has led consulting engagements and built customized reporting programs for F1000 companies. She brings expertise in analytics, marketing metrics, message and content, design,...
by Demand Gen Report Team | Jun 19, 2011 | Industry News
The service is designed to automatically post updates at the start of a demo,
online presentation or remote support session. The notification
includes a link to the session, which Chatter users can click to join from
any computer, smartphone or other mobile device....
by Demand Gen Report Team | Jun 17, 2011 | Industry News
The acquisition also adds top product development, user experience, and engineering talent, starting with entrepreneur David Cancel who will become HubSpot’s Chief Product Officer. Performable’s 18-person team will join HubSpot at the company’s...
by Demand Gen Report Team | Jun 14, 2011 | Industry News
The changes impact the usage of cookies and other information-storing technology. While web sites were previously required tonotify users who cookies are being used, as well as the option to opt-out, new requirements state that the user more be provided with “clear...
by Demand Gen Report Team | Jun 14, 2011 | Industry News
In addition, speakers from Oracle, SAP and Xactly Corporation will address how metrics, analytics and mobility represent competitive advantage opportunities for today’s BtoB sales organizations. “When you look at all the changes in the last year, there is a...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
“Consumers are interacting with brands in real time across email, mobile, social media and the web, and marketers must make the most of the opportunity to effectively engage,” said Scott Dorsey, ExactTarget Co-Founder and CEO. “By bringing the power of Marketo to the...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
The term “virtuous cycle” refers to any sequence of events whose end-result restarts the sequence of events all over again, ending this time in a better result, which restarts the cycle once again, and so on. Each result causes the cycle to repeat, leading to an even...
by Demand Gen Report Team | Jun 10, 2011 | Industry News
“The mardevdm2 brand [is designed] to continue to address [marketers’] data needs, while expanding into other areas they may need help with, such as filling in the gaps in their marketing strategy,” said Zina Manda, Director of mardevdm2. “The marketing...
by Demand Gen Report Team | Jun 9, 2011 | Industry News
In a recently published case study, Eloqua Database Marketing Manager Anna Glushkovsky describes how ZoomInfo provided an accurate list — within two days of her request — that met very specific criteria: businesspeople targeted by industry and job title who had been...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
According to SiriusDecisions data, less than 20% of BtoB companies said their staffs have the technology skills they need. Further validating the critical training challenge, the survey also found that 70% simply have no budget for technology training. During the...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
Mike Gospe, Co-Founder and Principal of sales and marketing leadership consulting firm KickStart Alliance, explores key topics including personae, positioning statements and messaging in his new book, The Marketing High Ground. In an exclusive interview with DemandGen...
